A Letter from Jane
2023 Woman to Watch
As we wrap up the 2023 Inspiring Women series, I reflected on all of the amazing women in my life who have mentored and collaborated with me. One of these women is client Aprile Parella.
I was first introduced to Aprile years and years ago through the Fresh Start Scholarship Foundation when I was on the marketing committee. I was lesser known at the time and she took a chance on me and continued to believe in me as we worked together through both a rebrand and a new website.
When I asked her business partner Toby Guinn Sr. about the value that Aprile brings to the team, it was immediately clear how much respect he has for her. Aprile joined Global Merchant Services (GMP) after a personal view of how hidden payment processing fees affected not only her business, but those of her friends and peers. The extra fees and charges cost tens of thousands of dollars. She tackled the problem head on and today GMP helps businesses keep more of their earnings.
The magic about Aprile is that she knows things. She does her research. Having run an award-winning digital marketing firm for more than a decade, she knows many of the challenges of running a small business — and continues to slay. I knew she wasn’t BSing me.
Speaking with Aprile that day was when I really understood the impact of what I’ve been building over the last 15 years. She showed me I had already arrived. I didn’t have to wait until I defined success and got there to know that I wasn’t just good at what I did… I was awesome.
This gave me the confidence to keep going. To take on projects that made me uncomfortable because I knew at least one person thought I could handle them: and I did!
Aprile is a woman to watch.
Connect with Aprile
“You’re good. You’re really good.”
Aprile, thanks for believing in me and BrandSwan’s mission to put underrated women in the limelight and supporting our Inspiring Women Series. You are a mover, a shaker, and a candlestick maker, shining a light wherever you go. 💕
Book a strategy session with me now and let’s make it happen.
See More 2023 Inspiring Women
Sue Weldon is the founder for Unite for HER, a nonprofit organization providing support to women diagnosed with breast and ovarian cancers. As a breast cancer survivor, she knows the importance of having access to prevention services which can be hindered by cost and availability. Unite for HER fills a gap in oncology care by bridging healthcare professionals and patients through education and integrative treatments. With a national presence, Unite for Her provides valuable resources to women who otherwise may not have the means to access them.
Ellyn Herbert has been a certified leadership and team coach for 18 years. In 2004, she founded HERBIZ, a Delaware leadership development coaching company for women. She works with mid and senior-level managers to develop their teams and also works with organizations to create leadership development programs. In addition to her coaching, Ellyn is also an Economic Development Specialist for the U.S. Small Business Administration (SBA) where she helps small businesses start, grow, and succeed.
Johanna, a Registered Corporate Coach™, brings her experience in the corporate world to help others reach their fullest potential. With 19 years of coaching experience, she’s dedicated to pushing individuals beyond their limits and bringing more joy into their lives. As a featured blogger for a Fortune 500 company, she has shared her insights with a wide audience. She has also served on councils that fostered open communication between the service organization and managers.
We are thrilled to share about Catherine Lindroth, a pioneering leader, mentor and founder. She has dedicated her career to empowering young people, women, and marginalized communities making meaningful change in the world. She founded the Summer Learning Collaborative and Social Contract. Currently, she is working on two global ventures: ChangeMakers Institute and Eso Terra, both of which focus on fostering consciousness, healing, and self-inquiry among young leaders.
Denée Crumrine is devoted to her community and has a passion for giving back. Not only does she serve on numerous boards and committees, but she also volunteers with organizations such as Exceptional Care for Children and Junior Achievement of Delaware. When she’s not lending a hand to these incredible causes, she’s sharing her immense expertise at Highmark Health where she specializes in Corporate Communications, Community Affairs, and Giving.
Chelsea Clark is the Organizational Culture and communications Director at L&W Insurance. She’s the driving force behind the agency’s internal culture, employee relations, and external communications. L&W Insurance loves giving back to the Delaware community and Chelsea helps make that happen through hosting events that provide support for various Delaware Nonprofit organizations. In her free time, Chelsea is a Charity Liaison for Gals That Give, a nonprofit organization on a mission to cultivate local community nonprofits. Chelsea is also the Chair of the Marketing & Communications Committee at the WRK Group and has worked with other organizations/initiatives like the Delaware Community Foundation, Delaware Breast Cancer Coalition, Greater Kent Committee, and Spur Impact. Chelsea truly embodies the spirit of community service and making a difference.
Antonia is dedicated to creating opportunities for women to thrive in the workplace and beyond. She serves on several nonprofit boards including Hot Bread Kitchen, which helps low-income women secure living wage jobs in the food sector, and COHME, which pays home health workers a living wage while providing vital support to families in need. Antonia is also involved with the International Rescue Committee where she provides executive coaching to leaders working to make a difference in the lives of refugees worldwide.
Today, we have the privilege of speaking with Cynthia Robinson, the pastor at New Ark UCC. She’s been nominated by former Delawarian Anne Green, as a dedicated community leader, trusted advisor, and supporter for social justice. She is deeply involved in organizing events and marches that advocate for the dignity and rights of vulnerable and marginalized populations. We’re excited to interview Cynthia about the difference she’s making in her community.