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A Letter from Jane

2023 Woman to Watch

Aprile Parella

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As we wrap up the 2023 Inspiring Women series, I reflected on all of the amazing women in my life who have mentored and collaborated with me. One of these women is client Aprile Parella.

I was first introduced to Aprile years and years ago through the Fresh Start Scholarship Foundation when I was on the marketing committee. I was lesser known at the time and she took a chance on me and continued to believe in me as we worked together through both a rebrand and a new website.

When I asked her business partner Toby Guinn Sr. about the value that Aprile brings to the team, it was immediately clear how much respect he has for her. Aprile joined Global Merchant Services (GMP) after a personal view of how hidden payment processing fees affected not only her business, but those of her friends and peers. The extra fees and charges cost tens of thousands of dollars. She tackled the problem head on and today GMP helps businesses keep more of their earnings.

The magic about Aprile is that she knows things. She does her research. Having run an award-winning digital marketing firm for more than a decade, she knows many of the challenges of running a small business — and continues to slay. I knew she wasn’t BSing me.

Speaking with Aprile that day was when I really understood the impact of what I’ve been building over the last 15 years. She showed me I had already arrived. I didn’t have to wait until I defined success and got there to know that I wasn’t just good at what I did… I was awesome.

This gave me the confidence to keep going. To take on projects that made me uncomfortable because I knew at least one person thought I could handle them: and I did!

Aprile is a woman to watch.

Aprile Parella of Global Merchant Partners

Connect with Aprile

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“You’re good. You’re really good.”

BrandSwan's Chief Creative Officer

Jane Clark, Chief Creative Officer of BrandSwan

Aprile, thanks for believing in me and BrandSwan’s mission to put underrated women in the limelight and supporting our Inspiring Women Series. You are a mover, a shaker, and a candlestick maker, shining a light wherever you go. 💕

Book a strategy session with me now and let’s make it happen.

Jenn's Signature Sign off

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