2020 was an experience. While we can’t know exactly what to expect from 2021, we know enough to start planning for flexibility AND profitability in the upcoming year. So let’s get to work and make the new year not just better than last year, but your best yet! TJ Everhart, CEO of TJ Everhart Consulting, discusses why annual planning is so important, what elements to cover each year when you look at your business positioning and strategy, and how to create a plan for 2021 that is both ambitious and adaptable for constantly shifting circumstances.

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