The Perch
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Branding, Web Design & Marketing
The Rise of AI Storytelling: How AI Tools are Weeding out Mediocrity
The Rise of AI StorytellingHow AI Tools are Weeding out MediocrityOh, boy! Artificial Intelligence (AI) is here and there's a lot of chatter about a potential message apocalypse. “Too many messages + effortless creation + easy dissemination = one giant brain...
How to Become a Sought-After Brand
How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...
How We Used Marketing to Overcome a Scam
How We Used Marketing to Overcome a Brand Impersonation ScamCrisis AvertedCancel culture is real. And in this fast-paced society, negative news will damage your reputation in seconds. If businesses don't act quickly and decisively, they may have to face the...
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News
How to Write a RFP for an Agency: Includes Free RFP Template
How to Write a RFPIncludes Free RFP TemplateRequest for Proposal Dos & Donts RFPs! What are they? Proposals are...
The Rise of AI Storytelling: How AI Tools are Weeding out Mediocrity
The Rise of AI StorytellingHow AI Tools are Weeding out MediocrityOh, boy! Artificial Intelligence (AI) is here and...
How to Become a Sought-After Brand
How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft...
BrandSwan Live
The Connection Between Mind, Body, and Spirit
Who here isn't stressed? If you're like us, you live with stress...
Getting Started with Investing, What You Need to Know
We asked and you answered: investing was the money topic most...
Virtually Representing Your Brand
Video calls, virtual backgrounds, an increased need to find natural...
Inspiring Women Series
Inspiring Women 2023: Denée Crumrine
Denée Crumrine is devoted to her community and has a passion for giving back. Not only does she serve on numerous boards and committees, but she also volunteers with organizations such as Exceptional Care for Children and Junior Achievement of Delaware. When she’s not lending a hand to these incredible causes, she’s sharing her immense expertise at Highmark Health where she specializes in Corporate Communications, Community Affairs, and Giving.
Inspiring Women 2022: Emily Dougherty
Introducing our final Inspiring Women of 2022, Emily Dougherty! Emily is the Founder of Embodied Brilliance, which offers Trauma-Sensitive Yoga for self-empowerment and connection.
Day 10: Sharon Kelly Hake — Inspiring Women 2021
In this interview with our final Top 10 Inspiring Woman for 2021, Sharon Kelly Hake told us about founding nonprofit Great Dames, what fuels her work, and what it means to find work you’re truly passionate about.
Day 10: Dr. Teri Quinn Gray — Inspiring Women 2020
Dr. Teri Quinn Gray is the Technology Operations & Portfolio Manager with DuPont Transportation and Industrial (T&I) business. She is an inspiration to women who want to work in the STEM field.
Day 10: Traci Madison — Inspiring Women 2018
I had the pleasure to brand Traci’s company, Madison Real Estate. What’s really impressed me about her is that in 2 years she’s tripled the number of agents. Every day it seems she’s having an open house or congratulating a client on the selling or purchasing of their home. She’s always posting amazing photos to inspire those searching for their dream home. AND, she still has time to go out and network. She knows how to work it — she knows how to work her brand, work the room, build truly meaningful relationships, and she can throw one hell of a party. Everyone who knows her, loves her… myself included.
Nonprofit & Ethical Business Series
Education Beyond the Ordinary – An Interview with Summer Collab Founder Catherine Lindroth
Education Beyond the Ordinary Interview with Catherine Lindroth Founder of Summer CollabAn electric thrill fills the...
Education, Support, & Advocacy – An Interview with Jenn Seo of Mental Health Association in Delaware
Education, Support & Advocacy Interview with Jenn Seo Deputy Director of Mental Health Association in DelawareWhen...
Voting, Political Nonprofits, and Marketing with Minimal Funding – Interview with Kim Wells of LWV DE
Voting & Marketing with Minimal Funding Interview with Kim Wells VOTE411 Coordinator for League of Women Voters of...