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Reverse Benchmarking

In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”

Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.

read more

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Reverse Benchmarking

Reverse Benchmarking

In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”

Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.

read more

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Reverse Benchmarking

Reverse Benchmarking

In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”

Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.

read more