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Branding, Web Design & Marketing
Understanding the Benefits & Risks of Rebranding
Understanding the Benefits and the Risks of RebrandingTo Rebrand or Not to Rebrand. That is the question. Rebranding is exciting. It offers a great opportunity to rejuvenate your identity and make a fresh impact. Studies into branding have revealed that people will...
10 Signs Your Website Needs a Redesign
10 Signs Your Website Needs a RedesignIs it Time?When is It Time to Redesign Your website? We get this question a lot. When is it time? When it comes to determining if your website is old and in need of a redesign, there are several signs to look for. Outdated design...
How to Start a Marketing Plan
How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...
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News
How We Used Marketing to Overcome a Scam
How We Used Marketing to Overcome a Brand Impersonation ScamCrisis AvertedCancel culture is real. And in this...
What My Bulldog Taught Me About Blips
What My Bulldog Taught Me About BlipsA Letter From JaneLast year, I lost my first pet as an adult, my cat Bubba. My...
Brand Inspiration Quotes
Quotes for Brand InspirationYour Brand VisionQuotes can shape our brand vision and lead to building your brand...
Inspiring Women Series
Inspiring Women 2023: Ellyn Herbert
Ellyn Herbert has been a certified leadership and team coach for 18 years. In 2004, she founded HERBIZ, a Delaware leadership development coaching company for women. She works with mid and senior-level managers to develop their teams and also works with organizations to create leadership development programs. In addition to her coaching, Ellyn is also an Economic Development Specialist for the U.S. Small Business Administration (SBA) where she helps small businesses start, grow, and succeed.
Inspiring Women 2022: Charlotte Miller-Lacy
Next up we have Charlotte Miller-Lacy in our Inspiring Women Series of 2022! Charlotte is the Founder and National Executive Director of I Am My Sister’s Keeper, which is a nonprofit with the mission of empowering girls and women to pursue their dreams and passions.
Day 7: Kyra Hoffner — Inspiring Women 2021
Introducing another Top 10 Inspiring Woman of 2021, Kyra Hoffner! Kyra is a volunteer lobbyist for the League of Women Voters, as well as an advocate for many issues from voting rights to legalization of cannabis, homelessness, and fair districting.
Day 8: Jennifer Vitak — Inspiring Women 2020
Jennifer Vitak is an Insurance Agent at Liberty Mutual Insurance and the organizer for Women United. She’s a networking expert and brings a ray of sunshine to every event she’s attending.
Day 8: Sarah Kenney — Inspiring Women 2018
Recognized as a DBT40 Honoree from the Delaware Business Times and a Leadership Delaware Scholar is just the tip of the iceberg that is Sarah’s accomplishments. President of the board of Fresh Start Scholarship Foundation (who I have the pleasure of working with on the event committee) and Marketing & Communications Coordinator for Nemours are just a couple more things that this girl juggles. Yet, the thing that impresses me the most is that she rocked the business world and bought a house before even getting married. She stands on her own two feet. This is an amazing individual that is fiercely independent, intelligent, and spends every day connecting people. I am so thrilled that she is receiving recognition so well deserved and I’m proud to call her a friend as she brings positivity wherever she goes.
Nonprofit & Ethical Business Series
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BrandSwan Live
Your Website is Only as Good as Your Copy
Logo - check. Website - check. But wait! What's on your website?...
Developing Multiple Income Streams by Following Your Passions
You’ve all heard, “Go big or go home.” BrandSwan team member and...
Writing The Knowing, an Author Interview About Mental Health
Mental health is a topic that the pandemic has brought to the forefront...