What Are Your Brand Archtypes?

Mix & Match to Create Your Unique Brand

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A brand is rarely one dimensional. Take the quiz twice: 1) based on your gut instinct and then 2) with a bit more thought. (Once you click an answer, you will be moved forward, so click only when you're ready!)

Meet the Archtypes…

Preview image for all 12 brand personalities from BrandSwan

Discover your brand archtype with this thoughful and easy quiz. Mix and match to create your unique brand.

All 12 brand archtypes are available as Downloads. (Made with love by BrandSwan — and they are free.)

  • Authentic
  • Creative
  • Humanist
  • Innovative
  • Organic
  • Playful
  • Rebellious
  • Resilient
  • Rugged
  • Safe
  • Sophisticated
  • Tranquil