Branding for Startups & Growth
What You Need to Know
How to Become Recognized, Remembered & Revered
Branding for Startups — Brand Building & Brand Experience Strategy
Humans make snapshot judgments, and that’s why first impressions matter. In each new client encounter, “you and your business have [about] 7 seconds” to make a lasting positive impression (Forbes). That’s not a lot of time… but this is where great brand storytelling helps you.
The whole point of building your brand narrative is to become these 3 things: recognized, remembered and revered for your work (Philip Vandusen).
That’s all there is to branding for startups! Have this on lock and you’ve won the loyal client game.
Visuals Matter
You are recognized if you have eye-catching visuals. 92.6% of people say the visual dimension is the number one influencing factor affecting their purchasing decisions (Neil Patel). This goes beyond just the first step for branding for startups: the logo. Yes, the logo is the memorable symbol that instantly identifies you, however, it’s presenting this symbol in excellently-designed layouts that really compels more interest from your audience. That’s you being memberable. It’s consistently positioning yourself as a powerful industry player by pairing exceptional visuals with clear, impactful messaging. We recommend that branding for startups should launch boldly to make the biggest entrance.
This will not only increase your brand’s appeal, familiarity, and overall leads, but you also gain the potential to raise your revenue by as much as 23% (Lucidpress).
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People say visual is the #1 influencing factor
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Percentage of Increased Revnue
The Data
Branding for startups and making a mark in your industry is more important now than ever. 2021 data from the U.S. Bureau of Labor Statistics, shows that approximately 20% of new businesses fail after the first year of operations, 30% after 2 years, 45% during the first five years, and 65% after the first 10 years. That’s a lot of businesses. However, a strong brand presence will ensure that both the clients and the money keep flowing in.
At BrandSwan, we work to build that magnetic brand image. We ensure that all your brand material communicates the value you bring to your clients and easily sets you apart from your competitors. We assess your brand to help you identify your unique selling point, and we determine your purpose, values, and character. This helps you flesh out a game-changing strategy for your long-term growth. We follow this up with an amazing logo and brand style sheet to keep you consistent as you spread your message. Pick one of our branding packages to get your message and products out to your clients.
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New Businesses Fail after 1 Year
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New Businesses Fail after 2 Years
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New Businesses Fail after 5 Years
%
New Businesses Fail after 10 Years
Join the Group
This is a place to build connections, support other startups, small businesses and nonprofits, and talk about the challenges we all face. Together we are stronger, more resilient, and more creative. This group is a place to be your real authentic (and occasionally awkward) self with other people who get you.
Click here for upcoming Telecoffee Masterminds.
Marketing and Branding for Startups
Create Content that Converts
Check out our marketing services and let us help you draw in more clients with some powerful brand copy.
Make an Appointment
Ready to create a brand and stamp your mark? Reach out to us and let’s get your company growing.
BrandSwan’s work and customer experience are impeccable! BrandSwan’s attention to detail and customer focus made it easy for me to bring my vision to life with my customers in mind. BrandSwan is excellence in motion and I highly recommend them to take your business to the next level and to elevate your business presence in the marketplace. BrandSwan’s clean, creative and compelling designs are empowering and invigorating… their designs bring energy to Livingston Worx’s mission.
The website looks great. Clean looking much better than last one thru [competitor company]. [BrandSwan] and your crew did an amazing job. Thank you!
I can’t say enough good things about this company and its people. Responsive, kind, knowledgeable, and so very creative. They are helping me build my business and they make the process exciting when it might otherwise feel daunting. You will thank yourself for choosing such a great team to help your business thrive!
BrandSwan is the true revolution of the 21 century. If you don’t believe me check my business’s website. I was able to trust the team day one!
There are not enough words to properly do justice to how wonderful it is working with the entire team at Brand Swan. From initial vision meeting where they nail the art of genuinely listening to your wants, to their responsiveness once projects are complete & operating, their eye for detail, unique approach, & warm demeanors are unmatched!! Do yourself & your business a favor and work with these game changing humans!
BrandSwan turned the vision for my start-up into a reality! From concept to launch, they worked diligently with me to capture the essence of my business model in the branding. The entire team was great to work with. My project included multiple deliverables – website, logo, letterhead, and more. I had a tight deadline for the launch date. The team was able to deliver everything with high-quality and consistent communication. This was the first big purchase for my business. I am so happy that I went with BrandSwan! They exceeded my expectations with the end products, and the price was very reasonable. I highly recommend them!
Branding Packages
The Hummingbird
For Fledglings
$2,500
Brand Assessment
Logo
Style Sheet
The Phoenix
Preening for Existing Brands
$3,500
Brand Assessment
Brand Audit
Brand Strategy
Logo Preening up to 5 hours
Brand Book
The Swan
Full Brand Build for Startups & Rebrands
$5,500
Brand Assessment
Brand Strategy
Logo & Brand Design
Brand Book
1 on 1 Strategy Session (60 Minutes)
Canva Brand Kit (optional)