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Branding for Startups & Growth

What You Need to Know

How to Become Recognized, Remembered & Revered

Clean energy logo design by BrandSwan, a Delaware branding agency
Entertainment center logo design from BrandSwan, a woman-owned branding company in Delaware
Real estate letterhead designed by BrandSwan, Delaware branding company
Program management brand design by BrandSwan, a Delaware branding agency

Branding for Startups — Brand Building & Brand Experience Strategy

Humans make snapshot judgments, and that’s why first impressions matter. In each new client encounter, “you and your business have [about] 7 seconds” to make a lasting positive impression (Forbes). That’s not a lot of time… but this is where great brand storytelling helps you.

The whole point of building your brand narrative is to become these 3 things: recognized, remembered and revered for your work (Philip Vandusen).

That’s all there is to branding for startups! Have this on lock and you’ve won the loyal client game.

Visuals Matter

You are recognized if you have eye-catching visuals. 92.6% of people say the visual dimension is the number one influencing factor affecting their purchasing decisions (Neil Patel). This goes beyond just the first step for branding for startups: the logo. Yes, the logo is the memorable symbol that instantly identifies you, however, it’s presenting this symbol in excellently-designed layouts that really compels more interest from your audience. That’s you being memberable. It’s consistently positioning yourself as a powerful industry player by pairing exceptional visuals with clear, impactful messaging. We recommend that branding for startups should launch boldly to make the biggest entrance.

This will not only increase your brand’s appeal, familiarity, and overall leads, but you also gain the potential to raise your revenue by as much as 23% (Lucidpress).

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People say visual is the #1 influencing factor

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Percentage of Increased Revnue

The Data

Branding for startups and making a mark in your industry is more important now than ever.  2021 data from the U.S. Bureau of Labor Statistics, shows that approximately 20% of new businesses fail after the first year of operations, 30% after 2 years, 45% during the first five years, and 65% after the first 10 years. That’s a lot of businesses. However, a strong brand presence will ensure that both the clients and the money keep flowing in.

At BrandSwan, we work to build that magnetic brand image. We ensure that all your brand material communicates the value you bring to your clients and easily sets you apart from your competitors. We assess your brand to help you identify your unique selling point, and we determine your purpose, values, and character. This helps you flesh out a game-changing strategy for your long-term growth. We follow this up with an amazing logo and brand style sheet to keep you consistent as you spread your message. Pick one of our branding packages to get your message and products out to your clients.

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New Businesses Fail after 1 Year

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New Businesses Fail after 2 Years

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New Businesses Fail after 5 Years

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New Businesses Fail after 10 Years
BrandSwan TeleCoffee Mastermind and other Events

Join the Group

This is a place to build connections, support other startups, small businesses and nonprofits, and talk about the challenges we all face. Together we are stronger, more resilient, and more creative. This group is a place to be your real authentic (and occasionally awkward) self with other people who get you.

Click here for upcoming Telecoffee Masterminds.

Marketing and Branding for Startups

Create Content that Converts

Check out our marketing services and let us help you draw in more clients with some powerful brand copy.

Make an Appointment

Ready to create a brand and stamp your mark? Reach out to us and let’s get your company growing.

Branding Packages

The Hummingbird
$1,875

Logo & Brand Design

The Phoenix
$3,125

Brand & Website Audit, Brand Tweaks and Messaging

The Nightingale
$3,599

Logo, Brand Design & Brand Book with Messaging

The Falcon
$8,999

Logo, Brand Design, Brand Book with Messaging, Stationery & Website

The Swan
$14,999

The Full Package — Branding, Web Design & Marketing

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