Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
Brand authenticity is about being real. It means a brand’s messaging, values, and marketing feels genuine, not forced. When a brand is authentic, consumers believe that what they see aligns with what the company actually stands for. It’s the difference between a celebrity promoting something they actually use versus one cashing a check for a product they’d never buy. People can spot the difference, and when a brand feels inauthentic, it’s hard to take them seriously.
We're Back! Book a discovery call to talk all things 2024!The Human ElementNonprofit Branding & MarketingConvert Donors into LoyalistsYour Nonprofit DNA— Jared Rosen, Wayfair Senior Brand ManagerDNA is unique to you. So, as a nonprofit, you have a way of...
The Rise of AI StorytellingHow AI Tools are Weeding out MediocrityOh, boy! Artificial Intelligence (AI) is here and there's a lot of chatter about a potential message apocalypse. “Too many messages + effortless creation + easy dissemination = one giant brain...
How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...
Quotes for Brand InspirationYour Brand VisionQuotes can shape our brand vision and lead to building your brand philosophy and core values. Starting anything is hard, and starting a business is no different. Fundamentally, you are sailing into uncharted waters,...
Understanding the Benefits and the Risks of RebrandingTo Rebrand or Not to Rebrand. That is the question. Rebranding is exciting. It offers a great opportunity to rejuvenate your identity and make a fresh impact. Studies into branding have revealed that people will...
We’re so close to our creations that we often want to defend their right to exist exactly as we made them. However, your brand, no matter how beautifully crafted and thought out, will — at some point — disappoint you and your clients. How you handle this disappointment is key.
What do Design Terms Mean?Branding, Web Design & Marketing GlossaryWe use a lot of jargon. And, like most people who have been in their fields for over 10 years, we don't always realize it. Branding, web design, and marketing are all rife with acronyms. After a...
A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below!This past week — because who here doesn't procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we both...