10 Statement FontsThat Make Me GiddyStatement fonts make me giddy. They just do. For every project, I spend hours picking out the perfect font and pairing them. From time to time I stumple across a font so awesome that it gives me goosebumps, but I can't use it...
The Rise of AI StorytellingHow AI Tools are Weeding out MediocrityOh, boy! Artificial Intelligence (AI) is here and there's a lot of chatter about a potential message apocalypse. “Too many messages + effortless creation + easy dissemination = one giant brain...
How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...
Quotes for Brand InspirationYour Brand VisionQuotes can shape our brand vision and lead to building your brand philosophy and core values. Starting anything is hard, and starting a business is no different. Fundamentally, you are sailing into uncharted waters,...
Understanding the Benefits and the Risks of RebrandingTo Rebrand or Not to Rebrand. That is the question. Rebranding is exciting. It offers a great opportunity to rejuvenate your identity and make a fresh impact. Studies into branding have revealed that people will...
We were Roasted by Delaware ShoutOutA letter from JaneSo... We were roasted by Delaware ShoutOut. I asked my friend Brooke Miles from Delaware ShoutOut to roast us, and boy did she. Roasting posts on her YouTube channel is her jam... and I (for some reason)...
What do Design Terms Mean?Branding, Web Design & Marketing GlossaryWe use a lot of jargon. And, like most people who have been in their fields for over 10 years, we don't always realize it. Branding, web design, and marketing are all rife with acronyms. After a...
A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below!This past week — because who here doesn't procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we both...
Brands We Love Pop In Artisan Pops Artisanal Ice Pops Made Fresh DailyOnce a month we highlight a brand we're obsessed with as well as tips to achieve a similar brand personality through your color palette and typography. This month we're featuring Pop In, who is...
Brands We Love Waterbury Kitchen & Bath A Full Service Interior Design FirmOnce a month we highlight a brand we've fallen in love with and offer a free downloadable guide on how you can achieve a similar look and feel through color and typography. This month we're...