Brands We Love Terrain Inspiration for the Garden + HomeA New Series Once a month we highlight a brand we're obsessed with as well as tips to achieve a similar brand personality through your color palette and typography. This month we're featuring Terrain, a home and...
Good Branding Isn't Black and WhiteJane's Feature on the Epic Marketing PodcastBrand Design isn’t black and white. There’s a process to go through when you build your brand, and you don’t necessarily have to follow those steps in order. Sit down with our Co-Founder,...
Setting Goals for... Your Brand!How to Measure Brand EffectivenessThe New Year is a perfect time to discuss goals but today we'll be covering something that too few people discuss: How to set goals for, and assess the effectiveness of, your brand. As branding...
What IS Branding?And What Goes in a Brand Book? Ask someone what branding is and you'll get a LOT of different answers. From how you present yourself to what people say about you when you're not in the room, branding encompasses everything from the physical business...
How to Define Your Target AudienceDemographics, Psychographics, Motivators, and ObstaclesYour target audience is your client base or your ideal customer. (We've even heard it referred to as "ideal client avatar" but why use more words than you need to, right?) All too...