I'm Stepping Down as Creative DirectorA letter from JaneI have a superpower I can't explain. I attract self-starters. And Ginia Mora is one of them. A couple of years back, I remember when she applied for an internship. I didn't even hesitate to say yes. Her designs...
Vanity Metrics vs. Actionable MetricsThe Real ImpactYou can't tell a client that their metrics don't matter. But I do it anyway. Stop chasing cucumbers and lettuce strips! Yes, vanity metrics are nothing but shiny, superficial stats that will make you feel like you're...
How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...
What My Bulldog Taught Me About BlipsA Letter From JaneLast year, I lost my first pet as an adult, my cat Bubba. My partner and I knew he would soon pass over the Rainbow Bridge. He was at least 17 years old. I was still surprised by how hard it hit me. I'm still...
How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...
We’re so close to our creations that we often want to defend their right to exist exactly as we made them. However, your brand, no matter how beautifully crafted and thought out, will — at some point — disappoint you and your clients. How you handle this disappointment is key.
With mental health being so in the forefront, every symptom, every time we feel sad, every time we feel immense joy, or procrastination, or overstimulation, we assume there is something wrong with us. We use words like manic, burnout, bipolar, borderline personality, ADHD, anxiety disorder, depression, etc, etc. Anyone can have a bad week. If you’re finding you have more bad days than good days, it might be a good idea to seek help.
When you’re burned out, you can get short with those around you. This is my cure for diffusing those moments.
Must-have Technology for Real Estate WebsitesA letter from JaneHi! Jane here! Once upon a time I worked in the real estate industry. My second job out of college, I grew into a regional coordinator role. Not only did I get to work with and support some amazing...
A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below!This past week — because who here doesn't procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we both...
Welcome 2021!A Letter from the FoundersHello, Hello Everyone! It’s a new year and while that doesn’t really change a whole in the practical sense (quarantine, restrictions, masks are all still very much a thing), it has a refreshing sense of new possibilities. It’s...