How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...
What My Bulldog Taught Me About BlipsA Letter From JaneLast year, I lost my first pet as an adult, my cat Bubba. My partner and I knew he would soon pass over the Rainbow Bridge. He was at least 17 years old. I was still surprised by how hard it hit me. I'm still...
How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...
We were Roasted by Delaware ShoutOutA letter from JaneSo... We were roasted by Delaware ShoutOut. I asked my friend Brooke Miles from Delaware ShoutOut to roast us, and boy did she. Roasting posts on her YouTube channel is her jam... and I (for some reason)...
We Have Huge NewsA letter from Jane & JennHi everyone! It's Jane & Jenn. We have huge news. Watch the announcement or read on. Jenn has left the business ownership world behind to pursue a marketing position in the nonprofit sector. We're both sad and excited...
The table wobble broke me.A letter from Jane Hi everyone! It's Jane. Here's a little window into my small world of mental health. I try to be better every day. Better for the people around me so I can create more meaningful relationships. Good mental health isn't a...
You are the average of the 5 people you spend the most time with.Why I Choose Networking for WomenYou’re probably thinking that networking for women-owned businesses is the same as networking for any other business. And, to a certain extent, that’s true. After all,...
Must-have Technology for Real Estate WebsitesA letter from JaneHi! Jane here! Once upon a time I worked in the real estate industry. My second job out of college, I grew into a regional coordinator role. Not only did I get to work with and support some amazing...
Why We Care About Small BusinessesHow Small Businesses Impact the Economy, Community, and IndividualsWe love working with small businesses. By definition, small businesses are small, which enables us to avoid a lot of the hurdles that come with working with larger...
A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below!This past week — because who here doesn't procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we both...