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What IS Content Marketing? And What Goes in a Marketing Plan?

What IS Content Marketing? And What Goes in a Marketing Plan?

Feb 19, 2021 | Marketing

What IS Content Marketing? And What Goes in a Marketing Plan? First things first. Let’s make sure we’re all working off the same definition of content marketing. Content Marketing Sometimes people say digital marketing, sometimes content marketing, but what does it...
How to Transition In-Person Events to Online Events

How to Transition In-Person Events to Online Events

Mar 23, 2020 | Marketing

Event Marketing How to Take In-Person Events Online Improvise. Adapt. Overcome. If you haven’t already made this your mantra to get through the coronavirus pandemic, you might want to adopt it. COVID-19 has drastically changed our working and social atmosphere for the...
How to Define Your Target Audience

How to Define Your Target Audience

Jan 2, 2017 | Branding, Marketing

How to Define Your Target Audience Demographics, Psychographics, Motivators, and Obstacles Your target audience is your client base or your ideal customer. (We’ve even heard it referred to as “ideal client avatar” but why use more words than you need...
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