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Marketing

How We Used Marketing to Overcome a Scam

How We Used Marketing to Overcome a Scam

How We Used Marketing to Overcome a Brand Impersonation ScamCrisis AvertedCancel culture is real. And in this fast-paced society, negative news will damage your reputation in seconds. If businesses don't act quickly and decisively, they may have to face the...

How to Start a Marketing Plan

How to Start a Marketing Plan

How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...

Branding, Web Design & Marketing Glossary

Branding, Web Design & Marketing Glossary

What do Design Terms Mean?Branding, Web Design & Marketing GlossaryWe use a lot of jargon. And, like most people who have been in their fields for over 10 years, we don't always realize it. Branding, web design, and marketing are all rife with acronyms. After a...

Why Discounts May Be Bad for Brands

Why Discounts May Be Bad for Brands

A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below!This past week — because who here doesn't procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we both...