Why Discounts May Be Bad for Brands
A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below! This past week — because who here doesn’t procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we...
What IS Content Marketing? And What Goes in a Marketing Plan?
What IS Content Marketing? And What Goes in a Marketing Plan? First things first. Let’s make sure we’re all working off the same definition of content marketing. Content Marketing Sometimes people say digital marketing, sometimes content marketing, but what does it...
5 Hard Truths About Marketing
5 hard truths about marketing to give you a more realistic idea of what to expect from a marketing plan or marketing team.
Which Metrics Matter — A Guide to Marketing Analytics
Which Metrics Matter? A Guide to Marketing Analytics Should you go for reach or impressions? How many followers should you be aiming for? Do any of these marketing analytics numbers even really mean anything? The answer to that last question is yes. Most of the...