The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Marketing
Value vs Hyperconsumerism
It’s time to rewrite the equation. The question isn’t: “How can we do more?” Because, could we ever consume our way to happiness? The world doesn’t need more. It needs meaningful.
Is Your Business Thriving? Here’s How to Measure It
How do you know if your business is thriving—not just surviving? The 2024 stats are impressive, but the real story lies in how businesses navigate challenges and measure success.
Reverse Benchmarking
In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”
Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.
The Power (and Pitfalls) of Brand Authenticity
Brand authenticity is about being real. It means a brand’s messaging, values, and marketing feels genuine, not forced. When a brand is authentic, consumers believe that what they see aligns with what the company actually stands for. It’s the difference between a celebrity promoting something they actually use versus one cashing a check for a product they’d never buy. People can spot the difference, and when a brand feels inauthentic, it’s hard to take them seriously.
Nonprofits Who are Acing Social Media
Nonprofits Acing itOn Social MediaSocial Media for Nonprofits Giving Tuesday was just a couple of weeks ago and that left me thinking about nonprofits and their social media presence. Let's be real, a lot of us only interact with many of their posts when it comes to...
The Real Cost of Not Outsourcing Social Media Strategy
Outsourcing Your Social MediaThe Real CostThere's a lot to lose by not doing anything at all. When we're sick we call a doctor at the first sign of a cough. So why, do we let our businesses suffer in silence when they struggle to thrive online? The way your brand...
DIY Marketing vs. Partnering with a Marketing Agency
DIY Marketing vs. Partnering with a marketing agencyFree PDF DownloadSocial media is a bustling boulevard teeming with eager customers who can't wait to be charmed by your cool sign and eye-catching window display. As the name suggests, it's social! A space designed...
Vanity Metrics vs. Actionable Metrics
Vanity Metrics vs. Actionable MetricsThe Real ImpactYou can't tell a client that their metrics don't matter. But I do it anyway. Stop chasing cucumbers and lettuce strips! Yes, vanity metrics are nothing but shiny, superficial stats that will make you feel like you're...
The Rise of AI Storytelling: How AI Tools are Weeding out Mediocrity
The Rise of AI StorytellingHow AI Tools are Weeding out MediocrityOh, boy! Artificial Intelligence (AI) is here and there's a lot of chatter about a potential message apocalypse. “Too many messages + effortless creation + easy dissemination = one giant brain...