How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...
What do Design Terms Mean?Branding, Web Design & Marketing GlossaryWe use a lot of jargon. And, like most people who have been in their fields for over 10 years, we don't always realize it. Branding, web design, and marketing are all rife with acronyms. After a...
A Letter from Jane Are Discounts Cheapening Your Brand? Tell us your thoughts below!This past week — because who here doesn't procrastinate? — I tossed an idea to Jenn about offering a discount for the upcoming holidays. As soon as the words left my mouth, we both...
What IS Content Marketing?And What Goes in a Marketing Plan?First things first. Let’s make sure we’re all working off the same definition of content marketing.Content Marketing Sometimes people say digital marketing, sometimes content marketing, but what does it...
Our Favorite Business & Design ToolsPlus Referral Links!We LOVE talking tools and technology. And we're also really proud of the systems we've put together and how efficient we've gotten in the first year of starting our business. Below are some of our favorite...
5 hard truths about marketing to give you a more realistic idea of what to expect from a marketing plan or marketing team.
Which Metrics Matter?A Guide to Marketing AnalyticsShould you go for reach or impressions? How many followers should you be aiming for? Do any of these marketing analytics numbers even really mean anything? The answer to that last question is yes. Most of the numbers...
Event MarketingHow to Take In-Person Events OnlineImprovise. Adapt. Overcome. If you haven’t already made this your mantra to get through the coronavirus pandemic, you might want to adopt it. COVID-19 has drastically changed our working and social atmosphere for the...
How to Define Your Target AudienceDemographics, Psychographics, Motivators, and ObstaclesYour target audience is your client base or your ideal customer. (We've even heard it referred to as "ideal client avatar" but why use more words than you need to, right?) All too...