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Marketing

How to Transition In-Person Events to Online Events

How to Transition In-Person Events to Online Events

Event MarketingHow to Take In-Person Events OnlineImprovise. Adapt. Overcome. If you haven’t already made this your mantra to get through the coronavirus pandemic, you might want to adopt it. COVID-19 has drastically changed our working and social atmosphere for the...

How to Define Your Target Audience

How to Define Your Target Audience

How to Define Your Target AudienceDemographics, Psychographics, Motivators, and ObstaclesYour target audience is your client base or your ideal customer. (We've even heard it referred to as "ideal client avatar" but why use more words than you need to, right?) All too...