Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
It’s time to rewrite the equation. The question isn’t: “How can we do more?” Because, could we ever consume our way to happiness? The world doesn’t need more. It needs meaningful.
How do you know if your business is thriving—not just surviving? The 2024 stats are impressive, but the real story lies in how businesses navigate challenges and measure success.
In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”
Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.
During 2025’s DPA Communications Contest, our team brought some serious swan power—strategy, style, and just the right amount of sauce—and it paid off big time.
At BrandSwan, we know the power of women-led businesses. With the right resources, they can seamlessly merge creativity with strategy. We specialize in helping legacy brands and nonprofits craft impactful brand identities, design purpose-driven websites, and execute strategic marketing campaigns. By combining creative vision with data-driven insights, we ensure our clients not only stand out but also forge meaningful connections with their audiences.
Brand authenticity is about being real. It means a brand’s messaging, values, and marketing feels genuine, not forced. When a brand is authentic, consumers believe that what they see aligns with what the company actually stands for. It’s the difference between a celebrity promoting something they actually use versus one cashing a check for a product they’d never buy. People can spot the difference, and when a brand feels inauthentic, it’s hard to take them seriously.
Nonprofits Acing itOn Social MediaSocial Media for Nonprofits Giving Tuesday was just a couple of weeks ago and that left me thinking about nonprofits and their social media presence. Let's be real, a lot of us only interact with many of their posts when it comes to...