How to Write a RFPIncludes Free RFP TemplateRequest for Proposal Dos & Donts RFPs! What are they? Proposals are inquiries / documents sent by businesses or brands seeking to determine the price of a particular service for a specific project. For example, if you...
The Rise of AI StorytellingHow AI Tools are Weeding out MediocrityOh, boy! Artificial Intelligence (AI) is here and there's a lot of chatter about a potential message apocalypse. “Too many messages + effortless creation + easy dissemination = one giant brain...
How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...
How We Used Marketing to Overcome a Brand Impersonation ScamCrisis AvertedCancel culture is real. And in this fast-paced society, negative news will damage your reputation in seconds. If businesses don't act quickly and decisively, they may have to face the...
What My Bulldog Taught Me About BlipsA Letter From JaneLast year, I lost my first pet as an adult, my cat Bubba. My partner and I knew he would soon pass over the Rainbow Bridge. He was at least 17 years old. I was still surprised by how hard it hit me. I'm still...
Quotes for Brand InspirationYour Brand VisionQuotes can shape our brand vision and lead to building your brand philosophy and core values. Starting anything is hard, and starting a business is no different. Fundamentally, you are sailing into uncharted waters,...
Urgent AlertRecruitment Fraud ScamImportant Notice: It has been brought to our attention that there is a scammer out there who is falsely representing BrandSwan LLC, claiming we’re hiring and you have been selected. If you receive this email, please know this...
Understanding the Benefits and the Risks of RebrandingTo Rebrand or Not to Rebrand. That is the question. Rebranding is exciting. It offers a great opportunity to rejuvenate your identity and make a fresh impact. Studies into branding have revealed that people will...
10 Signs Your Website Needs a RedesignIs it Time?When is It Time to Redesign Your website? We get this question a lot. When is it time? When it comes to determining if your website is old and in need of a redesign, there are several signs to look for. Outdated design...
How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...