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BrandSwan Clinches 9 Awards

BrandSwan Clinches 9 Awards

BrandSwan just clinched 9 Awards by Delaware Press Association 2024. Every award we receive is a reminder of this shared journey. It makes me think about how far we’ve come and how grateful I am for this community we’ve built together.

DIY Marketing vs. Partnering with a Marketing Agency

DIY Marketing vs. Partnering with a Marketing Agency

DIY Marketing vs. Partnering with a marketing agencyFree PDF DownloadSocial media is a bustling boulevard teeming with eager customers who can't wait to be charmed by your cool sign and eye-catching window display. As the name suggests, it's social! A space designed...

How to Write a RFP for an Agency: Includes Free RFP Template

How to Write a RFP for an Agency: Includes Free RFP Template

RFPs! What are they? Proposals are inquiries / documents sent by businesses or brands seeking to determine the price of a particular service for a specific project. For example, if you were looking to rebrand, you could request a bid from potential vendors.

Here at BrandSwan, we have a huge love/ hate relationship with RFPs. It’s a lot of work crafting a well-detailed and effective RFP, and often we get very limited information to work with. So, if you want a great response for your bid, here are our best practices…

How to Become a Sought-After Brand

How to Become a Sought-After Brand

How to Become a Sought-After BrandA Letter from JaneAs a brand strategist, it's my job to tell brand stories and craft campaigns that make people feel part of something special. I help companies become a sought-after brand by making them more attractive to their...

How We Used Marketing to Overcome a Scam

How We Used Marketing to Overcome a Scam

How We Used Marketing to Overcome a Brand Impersonation ScamCrisis AvertedCancel culture is real. And in this fast-paced society, negative news will damage your reputation in seconds. If businesses don't act quickly and decisively, they may have to face the...

What My Bulldog Taught Me About Blips

What My Bulldog Taught Me About Blips

What My Bulldog Taught Me About BlipsA Letter From JaneLast year, I lost my first pet as an adult, my cat Bubba. My partner and I knew he would soon pass over the Rainbow Bridge. He was at least 17 years old. I was still surprised by how hard it hit me. I'm still...