Understanding the Benefits and the Risks of RebrandingTo Rebrand or Not to Rebrand. That is the question. Rebranding is exciting. It offers a great opportunity to rejuvenate your identity and make a fresh impact. Studies into branding have revealed that people will...
10 Signs Your Website Needs a RedesignIs it Time?When is It Time to Redesign Your website? We get this question a lot. When is it time? When it comes to determining if your website is old and in need of a redesign, there are several signs to look for. Outdated design...
How to Start a Marketing Plan A letter from Jane I know creating an annual marketing plan can seem daunting, but it doesn't have to be! Here's a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first...
We were Roasted by Delaware ShoutOutA letter from JaneSo... We were roasted by Delaware ShoutOut. I asked my friend Brooke Miles from Delaware ShoutOut to roast us, and boy did she. Roasting posts on her YouTube channel is her jam... and I (for some reason)...
We Have Huge NewsA letter from Jane & JennHi everyone! It's Jane & Jenn. We have huge news. Watch the announcement or read on. Jenn has left the business ownership world behind to pursue a marketing position in the nonprofit sector. We're both sad and excited...
As we near the end of our Inspiring Women Series of 2022, we’d like to introduce Dr. Kameryn Lee! Dr. Lee is the Founder and Principal of the new Radically Inclusive Consulting Collective, a consulting enterprise that focuses on health equity and medical justice for Black, brown, queer, transgender, and others pushed to the societal margins.
As we inch closer to the end of our Inspiring Women Series of 2022, we would like to share a warm welcome to Peggy Prevoznik Heins! Peggy is the co-founder of Serviam Girls Academy in Wilmington, Delaware; Serviam believes in educating, inspiring, and transforming young women to bring out their full potential.
The table wobble broke me.A letter from Jane Hi everyone! It's Jane. Here's a little window into my small world of mental health. I try to be better every day. Better for the people around me so I can create more meaningful relationships. Good mental health isn't a...
The Swan ExperienceWhat It’s Like to Work with BrandSwanWell, hello there! If you’re reading this blog post, you’re probably thinking of giving us a try for your organization’s brand, website, or marketing. (Or you’re a dedicated fan who reads every piece of content...
Brands We Love Saketumi Sushi Bar & LoungeA New SeriesOnce a month we highlight a brand we're obsessed with as well as tips to achieve a similar brand personality through your color palette and typography. This month we're featuring Saketumi, a modern Asian fusion...