The Swan
The Full Package — Branding, Web Design & Marketing
The Swan
Price — $18,000
+ $45/mo Hosting
A fully tailored strategy for a beautiful brand, a savvy website, and marketing that makes an impact.
Logo & Brand Design
Brand Fonts & Files
Color Palette
Variety of Logo Sizes, Variations & Formats
Research Board
Brand Assessment, Target Audience & Competitor Analysis
Brand Book & Messaging
Core Values
Mission Statement
Vision
Brand Voice
Slogan
Communicate your brand guidelines with a 10+ booklet, beautifully detailing your company's visual identity, rules and guidelines. This book outlines your preferred logos, colors, typography, and tone along with your brand's mission statement, positioning, identity, and values.
500 Luxe Business Cards
3 Social Media Cover Graphics
Digital Letterhead
Email Signature
Newsletter Template
Marketing Plan & Setup
RESEARCH BOARD
Marketing Audit to review current assets
Target Audience analysis
Competitor Differentiation plan
STRATEGY
Marketing Strategy
Customer Journey
Content Calendars
Hashtags & Keywords
SETUP
Clean up social profiles
Graphic Templates
Analytics Tracker
TEAM TRAINING
up to 2 hours
Canva Brand Kit
Library of brand assets:
Web & Print Resolutions of Graphics & Photos
Setup of Brand Colors & Fonts
Get Hands-On with Your Brand & Marketing
Requires Canva Pro Account
5 Zoom Meetings
Your business branding is the foundation for all your strategy, marketing, and communications — and you know it. You’re savvy and you’ve saved so you can do this right… but what is good branding and what can it accomplish for your business?
A good brand is an effective one and, much like your business plan, effective brands are built on strategy and research. Your brand starts with understanding your target audience, what problems they have, and how you solve their problem better than anyone else. This will position you in the market place and our job is to ensure you launch boldly with a comprehensive guide for the design and voice of all your external business communications.
We work with you to build your business branding foundation: brand strategy, logo, messaging, website, graphics, and then train you on how to make your own edits with your own brand kit in Canva. Whether you want to grow rapidly or have a more thoughtful start, your company isn’t messing around and neither are we. Let’s take your brand to the next level. Then, let’s start making money.
What’s Included
Custom Logo
Full Brand Book
Business Cards
Social Media Cover Graphic
“BrandSwan’s clean, creative and compelling designs are empowering and invigorating.”
“BrandSwan’s clean, creative and compelling designs are empowering and invigorating.” BrandSwan’s work and customer experience are impeccable! BrandSwan’s attention to detail and customer focus made it easy for me to bring my vision to life with my customers in mind. BrandSwan is excellence in motion and I highly recommend them to take your business to the next level and to elevate your business presence in the marketplace. BrandSwan’s clean, creative and compelling designs are empowering and invigorating… their designs bring energy to Livingston Worx’s mission.
Towanda Livingston
Chief Business Strategist, Livingston Worx
“We are a new business and definitely credit our branding for helping us grow.”
“We are a new business and definitely credit our branding for helping us grow.” The website looks great. Clean looking much better than last one thru [competitor company]. [BrandSwan] and your crew did an amazing job. Thank you!
Michael Parico
Realtor, Partners Realty
I love how my website turned out and frequently get compliments on my business cards!
I love how my website turned out and frequently get compliments on my business cards! Working with [BrandSwan] was a breeze. They took all of my loose ideas and brought them together seamlessly! I already had some loose branding in place from my Instagram presence that they were able to hone in on and shape into a cohesive look that perfectly defines my business. I love how my site turned out and frequently get compliments on my business cards!
Katelyn Keeper
Owner, GoGo Books
Very professional and easy to use website that I’m sure will grow my business exponentially better.
Very professional and easy to use website that I’m sure will grow my business exponentially better. I have had disappointing experiences with finding dependable, experienced, and knowledgeable website designers. That was until I found [BrandSwan.] They built and designed a very professional and easy to use website that I’m sure will grow my business exponentially better.
Al Pollard
Owner, Gerdons
“Knowledgeable, creative, responsive, quick, and they are also great teachers.”
“Knowledgeable, creative, responsive, quick, and they are also great teachers.” I can’t say enough good things about this company and its people. Responsive, kind, knowledgeable, and so very creative. They are helping me build my business and they make the process exciting when it might otherwise feel daunting. You will thank yourself for choosing such a great team to help your business thrive!
Michelle D McCann
Author & Divine Channel
“BrandSwan is the true revolution of the 21 century.”
“BrandSwan is the true revolution of the 21 century.” BrandSwan is the true revolution of the 21 century. If you don’t believe me check my business’s website. I was able to trust the team day one!
Jean Milfort
CEO/Owner & Operator, Aras Furniture Rentals
“A true joy to work with this outstanding group of professionals.”
“A true joy to work with this outstanding group of professionals.” An amazing and dynamic team that is committed to the success of their customers. The BrandSwan team consistently provided our business with outstanding professional service, on-time, and within the scope of each project… A true joy to work with this outstanding group of professionals.
Jon Urquhart
Owner, Bavarian Bakery & Deli
They did a very nice job on designing my new website for me. They listened to my ideas, they added their own, and we came up with something nice. They were very easy to work with, down to Earth, and very knowledgeable in their craft!
Lynne Carrow
Owner, Blue Sky Florals
Patience, creativity, and attention to detail
Patience, creativity, and attention to detail We are extremely pleased with the patience, creativity, and attention to detail we received working with BrandSwan. We look forward to working with them in the years to come!
Steve Oliver
Owner, Caravel Day Camp
“I’ve gotten rave reviews from my colleagues and prospects when they see the business card.”
“I’ve gotten rave reviews from my colleagues and prospects when they see the business card.” Working with [BrandSwan] has been a terrific experience. We have just completed the first phase of my project, branding, logos, artwork, and business cards. Printing on clear plastic was suggested and followed. I’ve gotten rave reviews from my colleagues and prospects when they see the business card. I’m looking forward to continuing our work together…
Lee Burstein
CEO, Dynamic Systems
In addition to designing a best in class website, they also have awesome networking events
In addition to designing a best in class website, they also have awesome networking events Working with BrandSwan to create my commercial cleaning website was a great experience. The team was responsive and very knowledgeable. In addition to designing a best in class website, they also have awesome networking events. I definitely recommend their services.
Jeniece Waters
Owner, E&V Cleaning
Always ready to share [their] experience and run the extra mile for our business
Always ready to share [their] experience and run the extra mile for our business Jenn took care of our website, business cards and social media designs. It’s been an awesome experience to work with a great professional like Jenn who was always ready to share her experience and run the extra mile for our business. I highly recommend Jenn Wells Design.
Olivier Noël
CEO, ETOS Consulting
[BrandSwan] was amazingly easy to work with, and I’m looking forward to working with [them] again on future projects!
[BrandSwan] was amazingly easy to work with, and I’m looking forward to working with [them] again on future projects! When it was time to rebrand my business, I knew a self-made logo wasn’t going to cut it. I immediately thought of Jenn. Not only is she a business friend but I had seen her work, and I knew she would design something I would love. I didn’t have an idea for brand colors, but I knew I wanted nautical. I gave these very vague instructions to Jenn and hoped they were enough. After our first pass at a logo, none of the options felt quite right, but they were close! By this time I had a better idea of colors for my brand, so I sent her a picture of a blanket I loved and told her I wanted something dark but colorful. I was pretty sure that my request was confusing and not clear enough, but Jenn knocked my logo design out of the park with her second round of designs. I was ecstatic that she could take my vague request and create something that fit my brand to a tee! Jenn was amazingly easy to work with, and I’m looking forward to working with her again on future projects.
Kelli S.
COO, Even Keel Ops
“Traffic to the website has increased and contact through the website is up over 200%.”
“Traffic to the website has increased and contact through the website is up over 200%.” Traffic to the website has increased and contact through the website is up over 200%… I have all the pieces fitting perfectly and it’s the effect of the whole. Every day is booked with appointments, my sales are up, and I’m spending the least on marketing in 15 years. Your website is fantastic and I’m converting. Thank you.
Frank Kifer
Owner, First State Garage Doors
Thank you, [BrandSwan] for your professional and timely response!
Thank you, [BrandSwan] for your professional and timely response! When I was in a time-related issue with my marketing, I called Jane and she came to the rescue. With her brilliant expertise and swift action, she rectified my issue in just 40 minutes and saved the day! Thank you, Jane for your professional and timely response.
Debbie Gill
Certified Clear Beliefs Coach, Go Within Spiritual Coaching
“Do yourself & your business a favor and work with these game changing humans!”
“Do yourself & your business a favor and work with these game changing humans!” There are not enough words to properly do justice to how wonderful it is working with the entire team at Brand Swan. From initial vision meeting where they nail the art of genuinely listening to your wants, to their responsiveness once projects are complete & operating, their eye for detail, unique approach, & warm demeanors are unmatched!! Do yourself & your business a favor and work with these game changing humans!
Chelsea Clark
Director, Organizational Culture & Communication, L&W Insurance
“Since the website launched I’ve had an uptick in leads and returning clients.”
“Since the website launched I’ve had an uptick in leads and returning clients.” I really like my new website – it reflects me and the brand that I want to project (especially love the image with the actual pens that I use) Since the website launched I’ve had an uptick in leads and returning clients. Coaching is a relationship business, so the site on its own won’t directly drive most of my prospects, but it has proven to be a great backdrop in establishing credibility with my newer clients and those who refer me. There is no comparison between the flexibility I have now to add and organize my blogs (the most active part of my site) and before. The actual process of adding new blogs significantly reduces the amount of work I have to do, allowing me to focus on content. As I said, I believe the design is a really good representation of my brand – for example, Jenn took my logo and brought it to life in each part of the site. She also pulled out core messages that had seemed orphaned on my previous site. I would, and indeed have, recommend(ed) her work to my clients, without any hesitation.
Paul Gaskell
Owner & Coach, On 'n Up Coaching
“Good depth of knowledge on both the technical and marketing side of web design.”
“Good depth of knowledge on both the technical and marketing side of web design.” The BrandSwan team was great to work with and had a good depth of knowledge on both the technical and marketing side of web design. They have been very responsive to my MANY tweaks and have gone above and beyond to be helpful.
Janis Harlow
Owner & Daily Money Manager, Paper Tigress
Absolutely wonderful — can’t find the words to express how good they were
Absolutely wonderful — can’t find the words to express how good they were Thank you so much for the fabulous job you did on all the graphics!!! Absolutely wonderful — can’t find the words to express how good they were. Visuals become so much more important when you go virtual. The beautiful consistency and flow made such a difference. A BIG virtual hug for you and your team.
Mary Ann Thompson
Owner, Refine Your Design
[BrandSwan] is easy to communicate with and very quick. They delivered what they promised and more.
[BrandSwan] is easy to communicate with and very quick. They delivered what they promised and more. The team built a style sheet and logo that we really love. With minimal time invested on our part, [BrandSwan] built us a website that has the branding we were looking for. We would never have been able to achieve this result on our own. [BrandSwan] is easy to communicate with and very quick. They delivered what they promised and more.
Chris Tyler
Partner / Risk Alchemist, Risk Alchemy
Great experience with a great team. Highly recommend!
Great experience with a great team. Highly recommend! Wonderful experience developing a logo for my business, Susan McLean Photography. During a meeting Jane was able to quickly identify the direction I was going with my “brand” and was able to create a logo that perfectly matched my needs. Great experience with a great team. Highly recommend!
Susan McLean
Owner, Susan McLean Photography
“I know I’ll always walk away happy whenever I work with [BrandSwan].”
“I know I’ll always walk away happy whenever I work with [BrandSwan].” The team at [BrandSwan] always creates beautiful designs even when I can’t articulate what I want. They ask good questions to help me formulate a better understanding of the power of each project. I know I’ll always walk away happy whenever I work with [BrandSwan].
Lois Hoffman
Owner, The Happy Self-Publisher
Working with [BrandSwan] has been a pleasure and we have enjoyed their creative expertise.
Working with [BrandSwan] has been a pleasure and we have enjoyed their creative expertise. Working with [BrandSwan] has been a pleasure and we have enjoyed their creative expertise.
Carol Ann Thomas
Owner & Stylist, The Upper Cut
The more we work with [BrandSwan,] the more projects we have for them!
The more we work with [BrandSwan,] the more projects we have for them! Having worked with other branding firms prior, it was refreshing to work with [BrandSwan.] I could feel their passion right from the start which also helped inspire our team. They led us down an natural path that made sense and exceeded our expectations in every aspect. The more we work with [BrandSwan,] the more projects we have for them! Until our next project, thank you for all your hard work, it’s greatly appreciated.
Randy Ciafre
Owner, VacuuPro
They followed my vision and made it POP! I am more than delighted with the Outcome.
They followed my vision and made it POP! I am more than delighted with the Outcome. They followed my vision and made it POP! I am more than delighted with the Outcome.
Aniko Czobor
Owner, Your Passport to Travel
“The clean, streamlined designs have helped many businesses and nonprofits meet their strategic goals by cutting the clutter and focusing on what really matters.”
“The clean, streamlined designs have helped many businesses and nonprofits meet their strategic goals by cutting the clutter and focusing on what really matters.” The team works together seamlessly to exceed expectations. They engage with their customers to learn from them and to help them think through their creative needs. The clean, streamlined designs have helped many businesses and nonprofits meet their strategic goals by cutting the clutter and focusing on what really matters. *[BrandSwan]* cares and it shows. I highly recommend BrandSwan for your branding and creative needs.
Sarah Kenney-Cruz
Nonprofit Industry Leader, Fresh Start Foundation
For years, [BrandSwan] has been great to work with and has always been my go-to for all thing web design!
For years, [BrandSwan] has been great to work with and has always been my go-to for all thing web design! For years, Jenn has been great to work with and has always been my go-to for all thing web design!
James Spadola
Executive Director, Read Aloud Delaware
“The brilliant energy, and care from these amazing artists, and human beings was palpable, and inspiring along every step in the process.”
“The brilliant energy, and care from these amazing artists, and human beings was palpable, and inspiring along every step in the process.” The Wilmington Ballet executive and artistic administration LOVED working with BrandSwan! It was TRULY a creative process from start to finish! The brilliant energy, and care from these amazing artists, and human beings was palpable, and inspiring along every step in the process. I look forward to collaborating with them again, and again, and again….!
Benjamin Cannon
Executive Director, The Wilmington Ballet
We found the company’s portfolio to be contemporary and welcoming
We found the company’s portfolio to be contemporary and welcoming We were looking for a local, preferably small, business to meet our branding needs. We found the company’s portfolio to be contemporary and welcoming. The fact that the business is female-owned was a bonus!
Jeanette Ward
Owner, Companion Animal Veterinary Associates
“They were consistently on top of the project and had great ideas that helped me to envision and see what the finished project would look like.”
“They were consistently on top of the project and had great ideas that helped me to envision and see what the finished project would look like.” I would highly recommend the services of BrandSwan. They were creative, detail-oriented and receptive to my questions and ideas. They worked with me to create a great website by identifying what my business needs were and what goals I had for the project. They were consistently on top of the project and had great ideas that helped me to envision and see what the finished project would look like. They helped me redesign my logo and create a brand around my services. I had an excellent experience.
Heather Dealy
Founder, Eye Consultants, LLC
We love the designs so much, we had a hard time deciding!
We love the designs so much, we had a hard time deciding! I asked Jenn to come up with a design for a project, and provided her with only a blank slate. I told her what I was looking for, and gave very basic, vague details. Much to my surprise, Jenn came back with several designs that hit the nail on the head. We love the designs so much, we had a hard time deciding! Thank you Jenn!
Cliff Mascotte
Marketing, SERVPRO Oxford/Kennett Square
“BrandSwan turned the vision for my start-up into a reality!”
“BrandSwan turned the vision for my start-up into a reality!” BrandSwan turned the vision for my start-up into a reality! From concept to launch, they worked diligently with me to capture the essence of my business model in the branding. The entire team was great to work with. My project included multiple deliverables – website, logo, letterhead, and more. I had a tight deadline for the launch date. The team was able to deliver everything with high-quality and consistent communication. This was the first big purchase for my business. I am so happy that I went with BrandSwan! They exceeded my expectations with the end products, and the price was very reasonable. I highly recommend them!
Tamara Nicholson
Founder/Principle, Unicorn Consulting Solutions
“The BrandSwan team helped me create a beautiful new website to rebrand my business.”
“The BrandSwan team helped me create a beautiful new website to rebrand my business.” The BrandSwan team helped me create a beautiful new website to rebrand my business. They were extremely professional and highly proficient and I would definitely recommend using these fine ladies!
Jennifer Campbell
Spark and Vitality
Willingness to Ensure Success
Willingness to Ensure Success Initially I worked with Jane to design a logo and develop a website. Both are perfectly aligned with our vision. In 2021 we worked with Jenn and Jane to tweak our message and expand our social media platform. Their pricing is reasonable and their willingness to ensure success is exceptional.
Nancy Carol Willis
Founder and President of Why I Love Jesus
Exceeded My Expectations
Exceeded My Expectations BrandSwan has exceeded my expectations for website and branding support. They are creative, responsive, and very easy to do business with. I highly recommend them.
Todd Popham
Founder & President of Popham Associates
Responsive, Easy to Navigate Website
Responsive, Easy to Navigate Website The experience I have had with BrandSwan has been one of the most positive I’ve had with a website design and marketing company. They are always responsive to my questions, and they make sure my goals are realistic and are met. BrandSwan designed and developed our skilled nursing facilities website. The site was built quickly and professionally, it’s easy to navigate and has a great visual appeal. If you are a new or existing company wanting to improve the performance of your website, I highly recommend Jane & Jenn and their team. They have done a great job, and I’ll continue to use them for the foreseeable future.
Kyle Conner
Director of Development, Exceptional Care for Children
Understood My Vision
Understood My Vision Let me tell you how much I love BrandSwan. I truly cannot imagine going through the process of building my website with any other team of professionals… They really understood my vision and the feelings behind what I wanted my services to convey. I knew having a good website was important, but when you end up with something that truly expresses what you’re trying to achieve so beautifully, it can actually lift you up to new levels of inspiration and invigoration.
Emily Dougherty
Founder of Embodied Brilliance
Phenomenal Client Support
Phenomenal Client Support BrandSwan is AMAZING! They are extremely talented and creative. They really care about their clients supporting them in every way they can. Highly recommend!
Jen Vitak
Swift, Efficient Service
Swift, Efficient Service When I was in a time-related issue with my marketing, I called Jane and she came to the rescue. With her brilliant expertise and swift action, she rectified my issue in just 40 minutes and saved the day! Thank you, Jane for your professional and timely response.
Debbie Gill
Certified Clear Beliefs Coach at Go Within Spiritual Coaching
Takes Personal Interest in Your Project
Takes Personal Interest in Your Project BrandSwan is a professional company that takes personal interest in your project to ensure the end result meets your idea, need and quality. The company patiently walks you through the process with estimates and options. I would recommend BrandSwan for all your graphic design needs.
Tonya Coats
Custom Crest Project
“They were knowledgeable, creative, patient, and determined to fine tune every detail”
“They were knowledgeable, creative, patient, and determined to fine tune every detail” BrandSwan was recommended by a Nashville business owner who was aware we were in need of a new logo design and more. We received an immediate response to our request for information. From the first correspondence to zoom meetings and continued effort on their part to design exactly what was right for us, these ladies were perfection. They were knowledgeable, creative, patient, and determined to fine tune every detail (even researching a new Instagram handle for us)! Could not be more pleased!
Mary Sue
B.Sweets
“I. LOVE. THIS.”
“I. LOVE. THIS.” I. LOVE. THIS. Honestly it looks great on my phone and I’ve been playing around with it. So far it seems super easy to modify!
Ashley Dixon
Amazon Web Services
My book was completed recently by [BrandSwan]. [Jane Clark] is a designer who knows how to create a high-quality book. One of the participants in the book told me recently, “It is an honor to be a part of this book.” Jane’s unique cover design fulfills the marketing strategy for a successful book. I recommend
…
My book was completed recently by [BrandSwan]. [Jane Clark] is a designer who knows how to create a high-quality book. One of the participants in the book told me recently, “It is an honor to be a part of this book.” Jane’s unique cover design fulfills the marketing strategy for a successful book. I recommend Jane and her team who are extensively skilled and professional. You will be 100% satisfied!
Marie Williams
Author, Find Purpose with Self-Expression
“BrandSwan has worked with our nonprofit organization (ACLU of Delaware) on several projects, from graphic design to websites, and each project has been delivered on-time (or sooner), with quality work, and with incredible communication and friendliness along the way! From the initial project quotes through to the deliverables, their process is clear and you know
…
“BrandSwan has worked with our nonprofit organization (ACLU of Delaware) on several projects, from graphic design to websites, and each project has been delivered on-time (or sooner), with quality work, and with incredible communication and friendliness along the way! From the initial project quotes through to the deliverables, their process is clear and you know what to expect each step of the way. Their pricing is fair and clear, too. Jane, Kelsey, and the rest of the BrandSwan team are great to work with! 10/10 recommend.”
Morgan Kelly
Communications Director of ACLU Delaware
The BrandSwan team did a great job with our website. They delivered what we wanted and offered great suggestions to add to it. Everything they said they’d do, they did. They were very professional and patient working with us from start to finish.
C. Linwood Jackson
Rockin’ Hot Radio
BrandSwan (formerly Teakettica) has helped me so much over the last 3.5 years. From taking my amateur logo to something that is professional, creating physical marketing materials and a landing page that morphed into a real website and advice, support, encouragement and PATIENCE… Swans Forever!!
Denise Billen-Mejia MD
Akeso & Aglaia
Global Merchant Partners believes that BrandSwan services has had a major impact on our growth in the marketplace!
Toby Guinn, Sr.
Global Merchant Partners
Branding Packages
The Hummingbird
$2,250
Logo & Brand Design
The Phoenix
$3,750
Brand & Website Audit, Brand Tweaks and Messaging
The Nightingale
$4,500
Logo, Brand Design & Brand Book with Messaging
The Falcon
$10,800
Logo, Brand Design, Brand Book with Messaging, Stationery & Website
The Swan
$18,000
The Full Package — Branding, Web Design & Marketing
Branding Services
Use our à la carte services to create the perfect package.
Brand Audit
- Brand SWOT (Strengths, Weaknesses, Opportunities & Threats)
- Logo Recommendations & Tweaks
- Updated Style Sheet
Brand Messaging with Brand Book
Includes Interactive Workbook
- Core Values
- Mission Statement
- Vision
- Brand Voice
- Slogan / Taglines
Communicate your brand guidelines with a 10+ booklet, beautifully detailing your company's visual identity, rules and guidelines. This book outlines your preferred logos, colors, typography, and tone along with your brand's mission statement, positioning, identity, and values. We do all the writing.
Canva Branding Kit
- We'll build your very own library of brand assets:
- Web & Print Resolutions of Graphics & Photos
- Setup of Brand Colors & Fonts
- Get Hands-On with Your Brand & Marketing
Content Creation
We interview and then edit and/or create content for your website, social media, and more.
Curation of Brand Assets
We'll find — or design — the perfect brand iconography and imagery, including icons, patterns, photography, videos and more.
Email Newsletter
We'll design your email newsletter template with branded colors, fonts and button styles along with a banner graphic.
Email Signature
We'll design and code your branded email signature and ensure it's compatible with latest versions of both Outlook and brower-based email like Google.
Email Signature
We'll design and code your branded email signature and ensure it's compatible with latest versions of both Outlook and brower-based email like Google.
Logo & Brand Design
- Research Board
- Target Audience & Competitor Analysis
- Brand Fonts & Files
- Style Sheet
- Variety of Logo Sizes, Variations & Formats
- Brand Book with Assets
Naming Your Busines
Partner with BrandSwan to craft the perfect company name. We'll take you through our naming strategy and guide you on how to choose the one that is most memorable, unique, and ownable.
Social Media Branding
- Boost Brand Awareness with Consistent Messaging and Visuals
- Copyediting Profile information
- Cover Graphics
Web & Print Design of all Brand Assets
Business cards, rack cards, brochures, ads — you name, it, we can design it with creativity, cleverness, and goals in mind. See More.