How to Start a Marketing Plan
A letter from Jane
I know creating an annual marketing plan can seem daunting, but it doesn’t have to be!
Here’s a preparation guide to creating an effective marketing plan for your startup, small business or nonprofit. We start by first understanding your audience, your product and services, and your competition. This is the exact process Kelsey and I use at BrandSwan… so let’s dive in!
Starting your Marketing Plan
Define Your Goals
Once you’ve done your research, it’s time to set some goals and objectives for your marketing plan. Be sure to make them realistic and achievable so that you can measure your progress along the way.
Know Your Audience
Know Your Product & Services
Research Your Competition
Choose Your Marketing Platforms
Create a Schedule
A well-thought-out plan is essential for any business that wants to grow. By taking the time to define your goals, understand your audience, and research your competition, you can create a plan that will help you achieve success. And don’t forget to measure results and adjust as needed; even the best plans need fine-tuning from time to time!
Don’t worry, you got this. It took years and years before I got wise enough to having a marketing plan. Having a clear direction forward allows all of your efforts to align and make a bigger impact.