Inspiring Women 2023
We are surrounded by inspiring women doing inspiring things and all too frequently, they don’t realize it. In this series, we highlight the awesome work women are doing to make an impact in and around Delaware.
Interviews Coming Soon!
We will be sharing our 2023 Inspiring Women interview series very soon.
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Value vs Hyperconsumerism
It’s time to rewrite the equation. The question isn’t: “How can we do more?” Because, could we ever consume our way to happiness? The world doesn’t need more. It needs meaningful.
Is Your Business Thriving? Here’s How to Measure It
How do you know if your business is thriving—not just surviving? The 2024 stats are impressive, but the real story lies in how businesses navigate challenges and measure success.
Reverse Benchmarking
In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”
Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.
Celebrating Pride: Standing for Love, Inclusivity, and Equality All Year Round
As Pride Month unfolds, many companies and individuals proudly wave the rainbow flag in solidarity with the LGBTQ+ community. But at BrandSwan, our commitment to diversity, inclusivity, and love is not limited to just one month. We believe in creating a safe, supportive space for everyone, every single day of the year.
Delaware Press Association 2025 Awards
During 2025’s DPA Communications Contest, our team brought some serious swan power—strategy, style, and just the right amount of sauce—and it paid off big time.
Women in Business 2025 — The Numbers
At BrandSwan, we know the power of women-led businesses. With the right resources, they can seamlessly merge creativity with strategy. We specialize in helping legacy brands and nonprofits craft impactful brand identities, design purpose-driven websites, and execute strategic marketing campaigns. By combining creative vision with data-driven insights, we ensure our clients not only stand out but also forge meaningful connections with their audiences.
The Power (and Pitfalls) of Brand Authenticity
Brand authenticity is about being real. It means a brand’s messaging, values, and marketing feels genuine, not forced. When a brand is authentic, consumers believe that what they see aligns with what the company actually stands for. It’s the difference between a celebrity promoting something they actually use versus one cashing a check for a product they’d never buy. People can spot the difference, and when a brand feels inauthentic, it’s hard to take them seriously.
Nonprofits Who are Acing Social Media
Nonprofits Acing itOn Social MediaSocial Media for Nonprofits Giving Tuesday was just a couple of weeks ago and that left me thinking about nonprofits and their social media presence. Let's be real, a lot of us only interact with many of...
The Real Cost of Not Outsourcing Social Media Strategy
Outsourcing Your Social MediaThe Real CostThere's a lot to lose by not doing anything at all. When we're sick we call a doctor at the first sign of a cough. So why, do we let our businesses suffer in silence when they struggle to thrive...
Nonprofit Branding & Marketing
We're Back! Book a discovery call to talk all things 2024!The Human ElementNonprofit Branding & MarketingConvert Donors into LoyalistsYour Nonprofit DNA— Jared Rosen, Wayfair Senior Brand ManagerDNA is unique to you. So, as a...
I’m Officially Stepping Down as Creative Director
I'm Stepping Down as Creative DirectorA letter from JaneI have a superpower I can't explain. I attract self-starters. And Ginia Mora is one of them. A couple of years back, I remember when she applied for an internship. I didn't even...
Keeping the Magic Alive
At BrandSwan, we stand firmly with the trans community, and we believe in creating a world that is inclusive, accepting, and full of love for everyone. Supporting the trans community means using our voices to speak out against discrimination, and standing by those who need our support the most. It means finding ways to celebrate the magic of things we love without endorsing problematic views of creators.
Brought to you by Global Merchant Partners
This year’s series wouldn’t have been possible without the help of our amazing sponsor, Global Merchant Partners. GMP is a minority and woman-owned business headquartered in Rehoboth Beach, Delaware and has a new office in The Villages in Florida. Their clients are national.
From credit card processing to gift card programs, they strive to deliver the highest increase in gross profits and retained earnings to their clients. They estimate that 90% of the business owners they speak to don’t realize how much they’re overpaying in card processing fees. Or that there’s a zero-fee option.
- Avoid payment schemes that hide batch fees, equipment fees (even when it’s supposed to be “free”), and much, much more.
- Cut your processing costs dramatically.
- Add some predictability to your cash flow.
Want to Celebrate Even More Fabulous women?
