Inspiring Women Series
We are surrounded by inspiring women who are mentoring, leading, and giving back to their communities, often without recognition. In this series, we highlight the awesome women who are making an impact, but are never in the spotlight. Let’s appreciate them together.
Inspiring Women for 2023
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Value vs Hyperconsumerism
It’s time to rewrite the equation. The question isn’t: “How can we do more?” Because, could we ever consume our way to happiness? The world doesn’t need more. It needs meaningful.
Is Your Business Thriving? Here’s How to Measure It
How do you know if your business is thriving—not just surviving? The 2024 stats are impressive, but the real story lies in how businesses navigate challenges and measure success.
Reverse Benchmarking
In tech, it’s disruption. In strategy, its innovation. Ogilvy marketer Rory Sutherland has knighted it “reverse benchmarking.”
Instead of copying the best, smart companies look for what everyone else is doing badly and go there first. Genius.
Celebrating Pride: Standing for Love, Inclusivity, and Equality All Year Round
As Pride Month unfolds, many companies and individuals proudly wave the rainbow flag in solidarity with the LGBTQ+ community. But at BrandSwan, our commitment to diversity, inclusivity, and love is not limited to just one month. We believe in creating a safe, supportive space for everyone, every single day of the year.
Delaware Press Association 2025 Awards
During 2025’s DPA Communications Contest, our team brought some serious swan power—strategy, style, and just the right amount of sauce—and it paid off big time.
Women in Business 2025 — The Numbers
At BrandSwan, we know the power of women-led businesses. With the right resources, they can seamlessly merge creativity with strategy. We specialize in helping legacy brands and nonprofits craft impactful brand identities, design purpose-driven websites, and execute strategic marketing campaigns. By combining creative vision with data-driven insights, we ensure our clients not only stand out but also forge meaningful connections with their audiences.
The Power (and Pitfalls) of Brand Authenticity
Brand authenticity is about being real. It means a brand’s messaging, values, and marketing feels genuine, not forced. When a brand is authentic, consumers believe that what they see aligns with what the company actually stands for. It’s the difference between a celebrity promoting something they actually use versus one cashing a check for a product they’d never buy. People can spot the difference, and when a brand feels inauthentic, it’s hard to take them seriously.
Nonprofits Who are Acing Social Media
Nonprofits Acing itOn Social MediaSocial Media for Nonprofits Giving Tuesday was just a couple of...
The Real Cost of Not Outsourcing Social Media Strategy
Outsourcing Your Social MediaThe Real CostThere's a lot to lose by not doing anything at all. When...
Nonprofit Branding & Marketing
We're Back! Book a discovery call to talk all things 2024!The Human ElementNonprofit Branding...
I’m Officially Stepping Down as Creative Director
I'm Stepping Down as Creative DirectorA letter from JaneI have a superpower I can't explain. I...
Keeping the Magic Alive
At BrandSwan, we stand firmly with the trans community, and we believe in creating a world that is inclusive, accepting, and full of love for everyone. Supporting the trans community means using our voices to speak out against discrimination, and standing by those who need our support the most. It means finding ways to celebrate the magic of things we love without endorsing problematic views of creators.
From Blah to Boom: 3 Hacks to Craft Irresistible Value Propositions
People are naturally resistant to change. So, introducing something that’s too radical or too far removed can be off-putting. Gamers wouldn’t know how to center themselves if they got a drastically new or complicated design. Conversely, something too familiar might not stand out as much. The sweet spot is creating something advanced enough to be interesting but also familiar enough to be easily adopted.
BrandSwan Clinches 9 Awards
BrandSwan just clinched 9 Awards by Delaware Press Association 2024. Every award we receive is a reminder of this shared journey. It makes me think about how far we’ve come and how grateful I am for this community we’ve built together.
DIY Marketing vs. Partnering with a Marketing Agency
DIY Marketing vs. Partnering with a marketing agencyFree PDF DownloadSocial media is a bustling...
Vanity Metrics vs. Actionable Metrics
Vanity Metrics vs. Actionable MetricsThe Real ImpactYou can't tell a client that their metrics...
How to Write a RFP for an Agency: Includes Free RFP Template
RFPs! What are they? Proposals are inquiries / documents sent by businesses or brands seeking to determine the price of a particular service for a specific project. For example, if you were looking to rebrand, you could request a bid from potential vendors.
Here at BrandSwan, we have a huge love/ hate relationship with RFPs. It’s a lot of work crafting a well-detailed and effective RFP, and often we get very limited information to work with. So, if you want a great response for your bid, here are our best practices…
Join the List
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Inspiring Women for 2022
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Inspiring Women for 2021
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Inspiring Women from 2020
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Inspiring Women from 2018
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
Inspiring Women from 2016
Don’t Hide Your About Page
Your About page is the hype man that gets you the date with the pretty girl. Use it to your advantage and let it actually get you the people you would want to connect with. Part of the client’s discovery process is scoping the sea to see how well they can potentially vibe with you and your team.
‘Twas the Night Before Christmas: BrandSwan Edition
‘Twas the Night Before Christmas: BrandSwan Edition. ‘Twas the night before launch day, and all through the site, Not a pixel was stirring…
Why Clients Ghost
The modern customer has endless options. If their local provider doesn’t deliver, they can hire a business across the world with a single click. That freedom has shifted the balance of power significantly away from the seller to the buyer.
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