The Human Element
Nonprofit Branding & Marketing
Convert Donors into Loyalists
Your Nonprofit DNA

DNA is unique to you. So, as a nonprofit, you have a way of impacting change in the world that’s different from the hundreds of thousands of nonprofits also operating in this space. (Over 2,000 just in Delaware!)
Just like the for-profit climate, you and all these other organizations are competing for the same audience. This makes compassion and donor fatigue your greatest enemies. If your audience gets tired of hearing too many heartbreaking stories or loses touch with your mission and impact, then that puts a huge dip in your revenue stream. Consistent brand messaging is the key to ensuring that your audience remains engaged.
Which of the 12 Brand Personalities are you? Take our 5 minute quiz!
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USA Consumers
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Worldwide Consumers
64% of U.S. consumers and 59% of worldwide consumers feel companies have lost touch with the human element of customer experience (PwC). Nonprofit work is a people-first industry, and people want to connect with the movements they are a part of. So feeling like there are real people (who get them) behind these brands they interact with is the first step.
In Deloitte Digital’s 2019 report they note that “By mirroring the qualities of positive human relationships, brands can cultivate the kinds of connections that will convert customers into loyalists” (Deloitte Digital). A loyal community is the backbone of any long-term fundraising initiative. As such, making your brand more human is paramount. This entails you looking at your brand perception from the perspective of what would interest you, inspire you, engage you, exhaust you, and deter you from interacting with your nonprofit.
Now, that’s the first stage of the brand assessment which we offer at BrandSwan. Our process determines your key differentiators, growth areas, and winning strategy which we then build into your messaging, logo, website, print and digital design, and brand style guide. By keeping your voice and visuals consistent, your brand can then connect with your target audience in a meaningful, authentic, and memorable way. That’s all there is to Nonprofit Branding and Marketing.
Nonprofit Branding & Marketing
Build Your Nonprofit Brand
Connect with your audience through the right brand and the right strategy that leaves them enriched and emotionally in tune with your cause.
Need help with marketing?
We get it. If you could clone yourself a few times, you wouldn’t need us. Unfortunately that technology doesn’t yet exist. In the meantime, we’ll take you under our wing.


BrandSwan’s work and customer experience are impeccable! BrandSwan’s attention to detail and customer focus made it easy for me to bring my vision to life with my customers in mind. BrandSwan is excellence in motion and I highly recommend them to take your business to the next level and to elevate your business presence in the marketplace. BrandSwan’s clean, creative and compelling designs are empowering and invigorating… their designs bring energy to Livingston Worx’s mission.



The website looks great. Clean looking much better than last one thru [competitor company]. [BrandSwan] and your crew did an amazing job. Thank you!



Working with [BrandSwan] was a breeze. They took all of my loose ideas and brought them together seamlessly! I already had some loose branding in place from my Instagram presence that they were able to hone in on and shape into a cohesive look that perfectly defines my business. I love how my site turned out and frequently get compliments on my business cards!



I have had disappointing experiences with finding dependable, experienced, and knowledgeable website designers. That was until I found [BrandSwan.] They built and designed a very professional and easy to use website that I’m sure will grow my business exponentially better.



I can’t say enough good things about this company and its people. Responsive, kind, knowledgeable, and so very creative. They are helping me build my business and they make the process exciting when it might otherwise feel daunting. You will thank yourself for choosing such a great team to help your business thrive!



BrandSwan is the true revolution of the 21 century. If you don’t believe me check my business’s website. I was able to trust the team day one!



An amazing and dynamic team that is committed to the success of their customers. The BrandSwan team consistently provided our business with outstanding professional service, on-time, and within the scope of each project… A true joy to work with this outstanding group of professionals.



They did a very nice job on designing my new website for me. They listened to my ideas, they added their own, and we came up with something nice. They were very easy to work with, down to Earth, and very knowledgeable in theirRead more “Blue Sky Florals”



We are extremely pleased with the patience, creativity, and attention to detail we received working with BrandSwan. We look forward to working with them in the years to come!



Working with [BrandSwan] has been a terrific experience. We have just completed the first phase of my project, branding, logos, artwork, and business cards. Printing on clear plastic was suggested and followed. I’ve gotten rave reviews from my colleagues and prospects when they see the business card. I’m looking forward to continuing our work together…


Working with BrandSwan to create my commercial cleaning website was a great experience. The team was responsive and very knowledgeable. In addition to designing a best in class website, they also have awesome networking events. I definitely recommend their services.



Jenn took care of our website, business cards and social media designs. It’s been an awesome experience to work with a great professional like Jenn who was always ready to share her experience and run the extra mile for our business. I highly recommend Jenn Wells Design.



When it was time to rebrand my business, I knew a self-made logo wasn’t going to cut it. I immediately thought of Jenn. Not only is she a business friend but I had seen her work, and I knew she would design something I would love. I didn’t have an idea for brand colors, but I knew I wanted nautical. I gave these very vague instructions to Jenn and hoped they were enough. After our first pass at a logo, none of the options felt quite right, but they were close! By this time I had a better idea of colors for my brand, so I sent her a picture of a blanket I loved and told her I wanted something dark but colorful. I was pretty sure that my request was confusing and not clear enough, but Jenn knocked my logo design out of the park with her second round of designs. I was ecstatic that she could take my vague request and create something that fit my brand to a tee! Jenn was amazingly easy to work with, and I’m looking forward to working with her again on future projects.



Traffic to the website has increased and contact through the website is up over 200%… I have all the pieces fitting perfectly and it’s the effect of the whole. Every day is booked with appointments, my sales are up, and I’m spending the least on marketing in 15 years. Your website is fantastic and I’m converting. Thank you.


When I was in a time-related issue with my marketing, I called Jane and she came to the rescue. With her brilliant expertise and swift action, she rectified my issue in just 40 minutes and saved the day! Thank you, Jane for your professional and timely response.



There are not enough words to properly do justice to how wonderful it is working with the entire team at Brand Swan. From initial vision meeting where they nail the art of genuinely listening to your wants, to their responsiveness once projects are complete & operating, their eye for detail, unique approach, & warm demeanors are unmatched!! Do yourself & your business a favor and work with these game changing humans!



I really like my new website – it reflects me and the brand that I want to project (especially love the image with the actual pens that I use) Since the website launched I’ve had an uptick in leads and returning clients. Coaching is a relationship business, so the site on its own won’t directly drive most of my prospects, but it has proven to be a great backdrop in establishing credibility with my newer clients and those who refer me. There is no comparison between the flexibility I have now to add and organize my blogs (the most active part of my site) and before. The actual process of adding new blogs significantly reduces the amount of work I have to do, allowing me to focus on content. As I said, I believe the design is a really good representation of my brand – for example, Jenn took my logo and brought it to life in each part of the site. She also pulled out core messages that had seemed orphaned on my previous site. I would, and indeed have, recommend(ed) her work to my clients, without any hesitation.



The BrandSwan team was great to work with and had a good depth of knowledge on both the technical and marketing side of web design. They have been very responsive to my MANY tweaks and have gone above and beyond to be helpful.



Thank you so much for the fabulous job you did on all the graphics!!! Absolutely wonderful — can’t find the words to express how good they were. Visuals become so much more important when you go virtual. The beautiful consistency and flow made such a difference. A BIG virtual hug for you and your team.



The team built a style sheet and logo that we really love. With minimal time invested on our part, [BrandSwan] built us a website that has the branding we were looking for. We would never have been able to achieve this result on our own. [BrandSwan] is easy to communicate with and very quick. They delivered what they promised and more.



Wonderful experience developing a logo for my business, Susan McLean Photography. During a meeting Jane was able to quickly identify the direction I was going with my “brand” and was able to create a logo that perfectly matched my needs. Great experience with a great team. Highly recommend!



The team at [BrandSwan] always creates beautiful designs even when I can’t articulate what I want. They ask good questions to help me formulate a better understanding of the power of each project. I know I’ll always walk away happy whenever I work with [BrandSwan].



Working with [BrandSwan] has been a pleasure and we have enjoyed their creative expertise.


Having worked with other branding firms prior, it was refreshing to work with [BrandSwan.] I could feel their passion right from the start which also helped inspire our team. They led us down an natural path that made sense and exceeded our expectations in every aspect. The more we work with [BrandSwan,] the more projects we have for them! Until our next project, thank you for all your hard work, it’s greatly appreciated.



They followed my vision and made it POP! I am more than delighted with the Outcome.



The team works together seamlessly to exceed expectations. They engage with their customers to learn from them and to help them think through their creative needs. The clean, streamlined designs have helped many businesses and nonprofits meet their strategic goals by cutting the clutter and focusing on what really matters. *[BrandSwan]* cares and it shows. I highly recommend BrandSwan for your branding and creative needs.



For years, Jenn has been great to work with and has always been my go-to for all thing web design!



The Wilmington Ballet executive and artistic administration LOVED working with BrandSwan! It was TRULY a creative process from start to finish! The brilliant energy, and care from these amazing artists, and human beings was palpable, and inspiring along every step in the process. I look forward to collaborating with them again, and again, and again….!



We were looking for a local, preferably small, business to meet our branding needs. We found the company’s portfolio to be contemporary and welcoming. The fact that the business is female-owned was a bonus!



I would highly recommend the services of BrandSwan. They were creative, detail-oriented and receptive to my questions and ideas. They worked with me to create a great website by identifying what my business needs were and what goals I had for the project. They were consistently on top of the project and had great ideas that helped me to envision and see what the finished project would look like. They helped me redesign my logo and create a brand around my services. I had an excellent experience.


I asked Jenn to come up with a design for a project, and provided her with only a blank slate. I told her what I was looking for, and gave very basic, vague details. Much to my surprise, Jenn came back with several designs that hit the nail on the head. We love the designs so much, we had a hard time deciding! Thank you Jenn!



BrandSwan turned the vision for my start-up into a reality! From concept to launch, they worked diligently with me to capture the essence of my business model in the branding. The entire team was great to work with. My project included multiple deliverables – website, logo, letterhead, and more. I had a tight deadline for the launch date. The team was able to deliver everything with high-quality and consistent communication. This was the first big purchase for my business. I am so happy that I went with BrandSwan! They exceeded my expectations with the end products, and the price was very reasonable. I highly recommend them!



The BrandSwan team helped me create a beautiful new website to rebrand my business. They were extremely professional and highly proficient and I would definitely recommend using these fine ladies!



Initially I worked with Jane to design a logo and develop a website. Both are perfectly aligned with our vision. In 2021 we worked with Jenn and Jane to tweak our message and expand our social media platform. Their pricing is reasonable and their willingness to ensure success is exceptional.



BrandSwan has exceeded my expectations for website and branding support. They are creative, responsive, and very easy to do business with. I highly recommend them.



The experience I have had with BrandSwan has been one of the most positive I’ve had with a website design and marketing company. They are always responsive to my questions, and they make sure my goals are realistic and are met. BrandSwan designed and developed our skilled nursing facilities website. The site was built quickly and professionally, it’s easy to navigate and has a great visual appeal. If you are a new or existing company wanting to improve the performance of your website, I highly recommend Jane & Jenn and their team. They have done a great job, and I’ll continue to use them for the foreseeable future.



Let me tell you how much I love BrandSwan. I truly cannot imagine going through the process of building my website with any other team of professionals… They really understood my vision and the feelings behind what I wanted my services to convey. I knew having a good website was important, but when you end up with something that truly expresses what you’re trying to achieve so beautifully, it can actually lift you up to new levels of inspiration and invigoration.



BrandSwan is AMAZING! They are extremely talented and creative. They really care about their clients supporting them in every way they can. Highly recommend!



When I was in a time-related issue with my marketing, I called Jane and she came to the rescue. With her brilliant expertise and swift action, she rectified my issue in just 40 minutes and saved the day! Thank you, Jane for your professional and timely response.


BrandSwan is a professional company that takes personal interest in your project to ensure the end result meets your idea, need and quality. The company patiently walks you through the process with estimates and options. I would recommend BrandSwan for all your graphic design needs.



BrandSwan was recommended by a Nashville business owner who was aware we were in need of a new logo design and more. We received an immediate response to our request for information. From the first correspondence to zoom meetings and continued effort on their part to design exactly what was right for us, these ladies were perfection. They were knowledgeable, creative, patient, and determined to fine tune every detail (even researching a new Instagram handle for us)! Could not be more pleased!


I. LOVE. THIS. Honestly it looks great on my phone and I’ve been playing around with it. So far it seems super easy to modify!



My book was completed recently by [BrandSwan]. [Jane Clark] is a designer who knows how to create a high-quality book. One of the participants in the book told me recently, “It is an honor to be a part of this book.” Jane’s unique cover design fulfills the marketing strategy for a successful book. I recommend Jane and her team who are extensively skilled and professional. You will be 100% satisfied!



“BrandSwan has worked with our nonprofit organization (ACLU of Delaware) on several projects, from graphic design to websites, and each project has been delivered on-time (or sooner), with quality work, and with incredible communication and friendliness along the way! From the initial project quotes through to the deliverables, their process is clear and you know what to expect each step of the way. Their pricing is fair and clear, too. Jane, Kelsey, and the rest of the BrandSwan team are great to work with! 10/10 recommend.”



The BrandSwan team did a great job with our website. They delivered what we wanted and offered great suggestions to add to it. Everything they said they’d do, they did. They were very professional and patient working with us from start toRead more “Everything they said they’d do, they did.”



BrandSwan (formerly Teakettica) has helped me so much over the last 3.5 years. From taking my amateur logo to something that is professional, creating physical marketing materials and a landing page that morphed into a real website and advice, support, encouragement and PATIENCE… SwansRead more “Swans forever!!”



Global Merchant Partners believes that BrandSwan services has had a major impact on our growth in theRead more “BrandSwan has had a major impact on our growth”