End of 2024 Campaign
Back on My Feet
End of Year Giving Campaign
BrandSwan partnered with Back on My Feet (BoMF) to strategize and execute the email and social media elements of their Giving Tuesday campaign.
Our Role:
- Email Marketing: Developed persuasive subject lines, calls to action, and designed email headers and templates.
- Social Media Content Creation & Campaign: Created graphics and short-form video reels, managed scheduling and deployment via Pardot and Sprout Social.
Campaign Objective - Leverage the Giving Tuesday movement to drive donations supporting BoMF’s mission to combat homelessness.
Deliverables
- Email Marketing
- Social Media Content
- Social Media Campaign
3rd place of Delaware Press Association 2025
43. Advertising campaign
