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Workforce Campaign

Delaware Restaurant Association

Award winning Campaign

In the face of unprecedented challenges brought by the COVID-19 pandemic, the Delaware Restaurant Association (DRA) and BrandSwan joined forces to ignite a beacon of hope with the transformative workforce campaign. The DRA recognized the urgent need to address workforce shortages, and our campaign became a rallying cry to recruit new talent and empower member establishments. Through bold rebranding initiatives, dynamic bus ads, and a robust media kit promoting a free job board, we saw more than just a rebound from staffing challenges; we witnessed a renewal of spirit and resilience. Our collective efforts not only fortified Delaware’s vibrant restaurant community but also sparked a renewed sense of hope and determination.

3rd place of Delaware Press Association 2024

49 Marketing Program or Campaign

Deliverables
  • Logo Design
  • Marketing Strategy
  • Research Boards
  • Brand Assessment & Strategy
  • Stylesheet
  • Website Audit
  • Email Newsletter
  • Media Kit
  • Bus Ad Design
  • Landing Page

Color Palette

Smoke

Pebble

Cloud

Candy

Orange Peel

Sea Foam

Brand Fonts

Delaware Restaurant Association Logo Design by BrandSwan, a logo design company
Delaware Restaurant Association Logo Design by BrandSwan, a logo design company
Delaware Restaurant Association Workforce Campaign Bus Design by BrandSwan, a brand design company
Delaware Restaurant Association: Workforce Campaign 2023 Social Media Posts Design by BrandSwan, a graphic design company

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