Animal Shelter Rebrand
Humane Society of West Alabama
The Humane Society of West Alabama (HSWA) is all about finding loving homes for Alabama’s vulnerable pets. Sadly, their old website was lost in the internet abyss — unsearchable and with frustrating navigation. We swooped in with a playful and spirited rebrand and a website overhaul, complete with SEO work and streamlined adoption and donation features. Now, finding furry friends and supporting their mission is an easy task.
Brand Fonts
Deliverables
- The Hummingbird: Brand Essentials
- The Crane Website
- Fundraising / Donation Plugin
- Integration with ShelterLuv Animal Adoption Directory
The Results:
- Donations: Almost $20,000 in donations received via the website since it went live on November 13th, 2024.
- Site Navigation: The site had 9,460 views from 3,065 visitors with an average engagement time per active user of 58s (Nov. 13th – Dec. 31st, 2024). This showed that users were staying on the web pages and engaging more with site content.
- Search Engine Visibility: All cornerstone pages have been successfully indexed on Google. They average between the 3rd and 4th page of Google search results and are gradually rising.
Loyal Blue
Whisker Willow
Furry Fog
Rescue Rose
“[HSWA] hired BrandSwan to do a brand overhaul and a website redesign. On both fronts, they exceeded expectations and delivered products that are compelling, easy to use and a perfect reflection of who we are as an organization. And they did so on a very aggressive timeline. We could not be more pleased with our new logo and design elements. The website is a huge success, both technically and from a user perspective.
BrandSwan is a joy to work with. They have that rare combination of being both personable and professional. Their approach is systematic but not rigid. They are keen listeners and guides, and were always supportive and responsive. No surprises, no drama.
I cannot recommend BrandSwan highly enough. This is the second project I’ve hired them for, and I can say with confidence that they have only gotten better over time. If you’re looking for help with your branding and/or web design, you would be amiss if you did not reach out to them. They will deliver high-quality products that meet your particular needs on time and on budget. Bonus for us: they love animals!”
