Out of Reach Delaware
Office of Child Advocate
Accidental Child Poisonings Campaign
To combat the 261% surge in accidental child poisonings from improperly stored medications, the Office of the Child Advocate launched a statewide campaign to promote safe drug storage practices and protect Delaware’s children. The campaign materials featured an educational website, eye-catching visuals, and clear messaging educating residents on the importance of securing medications up and out of reach. BrandSwan worked with the organization to develop a multi-platform, multi-language campaign that reached diverse audiences.
Deliverables
- Campaign Strategy
- Logo Design
- Style Sheet
- Website Design (Eng. /Span./Haitian)
- Responsiveness
- 2 Billboards Print (varying sizes) (English/Spanish)
- Brochure (English/Spanish)
- Flyer (English/Spanish)
- Magnets
- Medical Brochure (English/Spanish)
- Media Kits – Social Media Posts & Medical Provider Resources
- Mall Advertisements (English/Spanish)
- Window Decals (English/Spanish)
- Table Clings (English/Spanish)
1st place of Delaware Press Association 2025
48. Public service program or campaign
1st place of Delaware Press Association 2025
52. Brochure
3rd place of Delaware Press Association 2025
44. Advertising poster, billboard or banner
Color Palette
Navy
Teal
Blue
Pear
Light Blue
Brand Fonts
