Rebranding for Small Businesses & Nonprofits
Resurrect Your Brand
(Or just give it a facelift!)
(Or just give it a facelift!)
Big-name brands were once small businesses too. But when was it the right time for them to rebrand? Can it be known?
We’re resolving this mystery once and for all. Whilst there are a couple of reasons why it might be the right time to rebrand, here’s our baseline explainer to clear the fog.
You Should Rebrand If…
You’ve graduated from the start-up phase.
You’ve been around for a while and have found a business model and/or a product offering that is generating consistent revenue (Forbes). You now have regular clients, and dare I say a growing fan base of people loyal to your business. People seem really happy with what you have on offer so business is going steady and good. But now it’s time to once the more mature you.
Your audience has changed.
You are diversifying your product/service line or you’re pivoting to a new product offering altogether. In another case, you find that your customers’ needs have changed so you need to adapt your message to reflect what the market wants. All these reasons warrant a good update.
You’ve extended your market reach.
Your brand has outgrown your original mission and reach, so now you‘re moving into out-of-state, national, and/or international markets. You definitely need the brand to take on a face that matches your new outlook — and transcends cultures.
You’re struggling to raise your prices.
You’re definitely offering more value for money, your clients say so and you feel it too. So, you’d like your pricing to reflect that. However, it seems this change conflicts with your current brand positioning as the budget-friendly option. It might be time to pivot from that perception.
You want to overcome bad brand perceptions.
In today’s fast-paced and digitally-charged world, negative connotations can arise from anything from a rogue meme, or political misstep, to a bad rebrand or unexpected business mistake. Once this leaves your audience with a sour taste in the mouth, the challenge is then how to re-present your brand in a positive light. Believe it or not, it’s not impossible. It just requires a good brand audit. (Psst, BrandSwan can help!)
Your logo is outdated.
It was fine when you started but now everything just seems dull and stuck in the 1990s/early 2000s. The mark is out-of-touch and it’s just not cutting it as a timeless brand impression. Basically, it just could do with a refresh.
Your brand needs a clearer message.
Sometimes people are just a bit confused about what you do exactly — and you’re noticing you can’t quite say it consisely and clearly. Let’s clarity your brand messaging so your target audience can find you and why you’re the best option.
Change of ownership.
You’re the new business owner and you’d like to announce your “We’re under New Management” in a way that not only reassures your current customer base but brings in an excited new wave of clients. What’s crucial now is to understand what’s the right balance when it comes to changing your identity.
Interested in a Rebrand?
Let’s resurrect your brand.
Recognize yourself in any one of these? We craft brands that spurs engagement and a strong sense of connection with your clients. Consider our most popular rebranding package.
Looking for an all-around revamp?
Then you’ve come to the right place. Customize your service to your exact needs. Book a consultation with us and we’ll see how we can breathe some life into your brand.
"BrandSwan is excellence in motion and I highly recommend them to take your business to the next level and to elevate your business presence in the marketplace."
"They know what I need even before I ask for it! They helped me build my brand by designing a beautiful logo and coordinated Facebook page and email template."
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Brand & Website Audit, Brand Tweaks and Messaging
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