Safe Spaces

A Letter from the Founders

Dear Friends, Clients, and Acquaintances,

Recently, someone told us they think of our company (and working with us) as a safe space. We were incredibly touched and honored to be thought of that way. (Jane said someone was cutting onions.) This spurred a discussion of our company values and if it was possible for a branding company to truly be a safe space for more people.

So, while we’re not mental health professionals and we’re not a support group, we are a group of supportive people who believe:

  • In the power of being open-minded, kind, and tolerant of others
  • In diversity, inclusivity, and supporting others
  • In racial and gender equity
  • In putting people first and supporting them without denigrating others
  • In active listening
  • That black lives matter
  • That love is love
  • That your identity is valid
  • In open, honest, and transparent communication
  • We’re all worthy of love
  • Animals should be loved and cared for
  • In ethical business practices (sustainability, fair trade)
  • In nurturing ourselves and others in the support of mental health

Not everyone shares our values and even our closest friends will never agree on everything. These values come from a place of love, tolerance, and a desire to understand our community and our peers.  Of course, it’s impossible to support everyone when people’s beliefs so sharply contrast each other. So we do have a few hard lines in the sand. We do not work with:

  • Hate groups or people that endorse hate groups
  • Companies or organizations that exploit others
  • Anyone spreading incorrect, dangerous, or reckless misinformation
  • Any campaign that results in negative points of view that conflicts with our beliefs
  • Anyone who is uncomfortable with our brand values

We strive not to be divisive wherever possible, and instead focus on finding common ground and understanding. We support you in every way we are able, whether it’s helping you build a kickass brand, sharing your stuff on social media, or just being here as an employer/partner/vendor/listening ear.

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