How SSL Helps Your Website AND Your SEO
No website is too big or too small to be at risk of getting hacked. Our clients have come to us with horror stories of everything from spam administrator accounts being created to websites redirecting to less-than-professional spam sites. Whether a hacking attempt is malicious or simply an opportunistic attempt to benefit from your site’s SEO and traffic, it’s not something you want to deal with!
There are several ways to secure your site and one of the most important is having an SSL Certificate.
What IS an SSL Certificate?
An SSL certificate is also known as a Secure Sockets Layer, and simply put, it creates an encrypted connection between your visitor’s browser and the server. These certificates range from $60-$80 dollars, depending on what your web host charges. Adding an SSL certificate to your website is inexpensive, and it allows your visitors to browse, purchase products, and share information with you through a safe connection.
While an SSL is not required for a non-ecommerce website, there are many benefits to it that go beyond the added security for your visitors. For example, as of this month, Google Chrome now marks websites as “Not Secure” if it is not protected with an SSL certificate. Having your website be marked as “Not Secure” can have a negative effect on your SEO rankings, and ultimately could cause you to lose out on business. This alarms your visitors who may not understand how this works, and they will leave your site just as soon as they got there.
boost your SEO results and secure your website
BrandSwan can set up your SSL certificate for only $125 + the annual cost of the certificate (payable to your website host).