Why We Chose Stefanie Roselle
“Stefanie. Wow. I’ve been inspired by pretty much everything she does. From her animal fostering, amazing new office design to the rockin’ women’s organization she co-founded along with Amber Shader, she motivates me to grow on both a personal and professional level. She has a killer team of fellow #ladybosses for her company Social Butterfly. On top of all of this, she’s amazing at what she does. I had the opportunity to sit with her on a social media panel… this girl knows her stuff! I love love love how she supports other local businesses — even competitors. Her collaborative and embracing real life and online persona makes her a joy to interact with. Reach out to her and say hi!”
Tell us how it all started. Why? What’s the story?
I worked in the marketing and advertising industry since college, but always wanted my own thing. As a marketing rep for a local career training school, I had the opportunity to manage several of their social media platforms and realized early on the power of reaching people socially. With some serious encouragement from family and friends, I launched Social Butterfly in May of 2013. I had four clients, a business license and my laptop. Word spread fast and I knew six months in, I had to hire someone. Three years later my team of six manages over 30 accounts statewide with the recent addition of email marketing and video production services.
My Mom actually came up with the name of business. We were brainstorming some ideas one afternoon and she said, “You know, you’ve always been a social butterfly…”. A friend designed the logo and just like that, my little business idea had wings.
What is your biggest success so far?
My biggest success so far has been finding and retaining an amazing staff. The SB team is fierce and each member has a unique skill set. I try to never micromanage and give my team complete freedom. We all work virtually and meet once a month for a “business” lunch and drinks.
What is the biggest challenge in your industry? What are you doing to deal with that?
The biggest challenge in the social media industry is so many business owners think they can do it on their own or tell me their son/daughter just graduated from high school and they can manage it. There a huge difference between posting selfies on Instagram and managing a company’s entire brand socially. Educating the client on how to create a strategy and content calendar have helped them realize how much goes into daily management.
What advice would you give to a business owner starting out in your industry that you wish you would have known going in?
Take the time to set up processes and clear expectations from the beginning. I took an online productivity class last year and it has helped streamline so many aspects of running my business that I wish I had know when I started. Simple organization, time management, delegating and knowing when to say no are huge lessons I’ve learned.
What don’t most people realize about you or your company?
Most people don’t realize how many local charitable organizations we provide social media services to free of charge. It’s a big part of our company culture to give back however we can. A few of our favorite events we support/sponsor socially are the Delaware Burger Battle, benefiting The Ministry of Caring; Barkitecture, an annual event supporting Faithful Friends Animal Society; MSquerade benefiting the MS Society of the Greater Delaware Valley; Great Dames Inc and The Delaware Economic Summit.
I’m also very proud of an event series that I co-founded with fellow bossbabe Amber Shader called Mascara & Mimosas. A business brunch for like-minded female entrepreneurs and leaders, our mission is to build a girl army of women in Delaware who empower and inspire each other. We believe in collaboration and celebration vs. competition and comparison. We want to celebrate being women leaders and business owners vs. molding ourselves to fit into the “boys club” culture.
Next up is day 10. The last, but not least, inspiring woman.
More 2016 Most Inspiring Women
[Jennifer] has made enormous leaps and bounds as a woman business owner. Just last month she was invited to Amazon headquarters in Seattle, WA by senior management. They chose several women-owned companies who have been successful on their site — and Jennifer was one of them. They also wanted to know more about the launch of her new brand, JennyGems. Wow! This girl knows how to market her products and I’m so thrilled and honored to be apart of the journey.
Angela is a ray of sunshine. Always beaming, she makes it her mission to know and help the people she meets along the way. (Apparently we went to the same high school!) She is is the inspiration for changing how I approach marketing — think not what people can do for you but how you can people. She is an excellent teacher on spreading feelings of goodwill and increasing others self-esteem. Angela genuinely wants to see people succeed and I find that energy to be absolutely contagious. She is wonderful to have in your corner. I can’t say enough positive things about her. Simply, she makes you feel good.
What impresses me most about Anne is that she moved from Canada to Delaware and totally started what no one else has here in Newark: a very popular, resident-owned news page. With over 7,000 likes on Our Newark Delaware’s super active Facebook page, Anne has quickly become known for knowing what’s going on in our local hood. I first met her at a Wonder Women Tea event at the Blue Hen Bed and Breakfast, so we already had something in common. What I love most about her is that she builds people up. Always supportive of local businesses and meeting new people, she is a genuine joy to be around and I’m proud to know her. As a client, she is absolutely delightful to work with. Read on
[Vicki] is reliable, always professional, and present. Seriously, she is everywhere. Vicki is my go-to resource for new and awesome networking groups and events. I personally use Vicki for all my promotional products because she gives you awesome ideas and the best advice. She understands branding and so she is an awesome partner for me. I am also very proud to call her a friend.
Everyone on #netde knew her and looked to her as an authority in the twitter universe. If you’re an entrepreneur in Delaware, you have most likely seen Nancy’s diligent social media outreach on Google Plus, Twitter and even Facebook. Every post is thoughtful, relevant —and for me, enlightening. Every day I learn something new, which in the marketing industry is basically a necessity… Nancy is a true gem. I was humbled that someone as successful as her was building me up and took notice.
Robyn is not only kind and caring, but she wears herself on her sleeve and has no problem sharing her amazing life stories. I highly recommend you get to know this super smart gal who I’ve had honor of meeting. Oh — and she’s really good at what she does.
[Mona] has a very calming and warm presence. Yet at the same time, she is a gal who knows her stuff. As a mother of 1 bulldog and 2 cats, I’m often in awe of moms who have it all: running their own business and raising their children! Not only is she a lactation consultant, but also a pediatric nurse. That alone makes her an authority in her industry and increases my adoration of her 10 fold. I love that she uses a real, holistic approach with her customers and in her life.
[Donna]’s a bit of a local legend when it comes to marketing. I hear her name on everyone’s lips — and always positive things. I know she’s a marketing guru who offers boutique, personal attention to her clients. She’s a huge resource to Delaware.
[Jessica] is lovely, bubbly, inviting and always composed. She continued to impress and inspire me as managing director for the networking group Polka Dot Powerhouse. Her positive energy is absolutely contagious. The biggest reason Jessica is on my list — her brand is absolutely on point: the perfect amount of professional, modern, and as creative as her interior designs.