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Top 10 Most Inspiring Women 2016

Vicki Lam

Promo Victory, Inc. | Certified Advertising Specialist / President & Founder | Visit Website 

Jane Clark, Co-Founder & Creative Director of Brandswan, a Delaware web design agency

Why We Chose Vicki Lam

“Let me start by saying that I LOVE Vicki. We met at a referral group at the NCCCC. She started her business a year before I did and it’s been awesome to watch her grow. She’s truly a guru at what she does and I learn quite a bit from her. She is also a networking queen and probably one of the most put-together people I have ever met. (Everyone knows her outfits are always on point!! Am I right?!) She is reliable, always professional, and present. Seriously, she is everywhere. Vicki is my go-to resource for new and awesome networking groups and events. I personally use Vicki for all my promotional products because she gives you awesome ideas and the best advice. She understands branding and so she is an awesome partner for me. I am also very proud to call her a friend. Check Vicki out below…”

Jane Clark, Co-Founder of BrandSwan

Vicki Lam

Promo Victory, Inc. | Certified Advertising Specialist / President & Founder | Visit Website

The Story

Tell us how it all started. Why? What’s the story?

I had previously worked for a promotional company where I was the Project Manager for almost 3 years. Unfortunately things went downhill and I felt I was underpaid and underappreciated. The frustration turned to motivation and the motivation turned to determination. That’s when I decided to start my own promotional company.

Biggest Success

What is your biggest success so far?

Growing the business from 0 clients to over 300 clients today. They include small & mid-size businesses in all industries, non-profits, health care facilities, hotels, malls, schools, Fortune 100 companies and government agencies.

Biggest Challenge

What is the biggest challenge in your industry? What are you doing to deal with that?

Biggest challenge is competition. How I deal with it is by differentiating myself and my company from the rest. I’m a Certified Advertising Specialist which only 2% in the promotional industry has this highly recognized credential. This proved commitment and dedication to the higher standard of professionalism, knowledge and experience within the industry. My focus is helping clients get results . Products can be purchased anywhere but true expertise is not something that can easily be found. The best deal in Marketing is really about getting results and not about getting the lowest price. If it doesn’t bring results, the lowest price paid will turned out to be a waste of money.

Advice

What advice would you give to a business owner starting out in your industry that you wish you would have known going in?

It takes a lot of patience, persistence and expertise. It’s certainly not for everyone. The industry is very fast pace. Project management is time sensitive so there is no time to sit on things. In addition, products are constantly evolving. There are about 50,000 new products coming out every year and many are improved versions. Not to mention there are always new product safety and compliance issues. My advice for all business owners is the 4Ps: be professional, be persistent, be patient and always promote your company!

Surprise Tidbit

What don’t most people realize about you or your company?

We are not the typical promotional company. We are not order takers that just sell products like most companies. We are strategic promotional consultants helping clients utilize the right promotional product that is relevant to their business and target audience so they can market their brand and message effectively. Promo Victory, Inc. holds the distinction of being Delaware’s only promotional company certified by the Women’s Business Enterprise National Council (WBENC) and also Certified Advertising Specialist (CAS).

See you for day 7!

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