Bold Brands. Savvy Websites. Marketing that Matters.
BrandSwan’s Story
A woman-owned Creative Agency
A Woman-Owned Creative Agency in Newark, Delaware
BrandSwan is an award-winning creative agency, proudly 100% woman-owned. Over the past 15 years, we have partnered with a wide variety of clients in a wide-array of industries: Fortune 300, nonprofits, small businesses, and startups. We believe in providing uncompromising quality, bespoke brands, and marketing insights to help our clients succeed. Through brand design, storytelling, and savvy marketing strategies, we strengthen the identity of our partners. Our clients are supported throughout every project as if they were part of us — because ultimately their success reflects ours.
We’re based in Newark, Delaware and serve clients both near and far.
Mission, Vision & Values
Our Mission
BrandSwan helps startups, small businesses, and nonprofits break away from the flock through bold brands, savvy websites, and marketing that matters.
Our Vision
For every startup, small business, and nonprofit to have a brand they are proud of and the support they need to do work that matters.
Values
These values come from our internal point of view and focus on our products and services.
- High quality & affordable branding
- Honest, transparent communication with clients and community
- Integrity — deliver what we promise when we promise it
- Offering services with 100% confidence — we can deliver and deliver it well
- Give credit where credit is due
Behind the Name
If you ask Jane and Jenn the origin of the brand name, they will give completely different answers. However, they do agree on the inspiration — the story of The Ugly Duckling. Many business owners can feel out of place or unsure of their worth until they find their niche and learn what it feels like to be appreciated for their true value. Every business is a swan waiting to soar.
What Our Clients Have to Say
Awards
1st place — Web and Social Media, Personal Website (Category 35) 2021
Project: Lois Hoffman, The Happy Self-Publisher
How it All Began…
Jane Clark and Jenn Wells were designers, business owners, and friends. Despite over a decade of running their own separate businesses, they knew they wanted to collaborate on something. While the idea of working together had been tossed around, the co-founders didn’t have a solid idea of what that would look like until late 2019, when Jenn confided to Jane that she was planning on leaving her then full-time job to focus on running a business. Within 30 seconds, Jane had called her friend to get the details and started a conversation that would continue for several months and result in the founding of BrandSwan LLC in February of 2020.
In July of 2020, Teakettica (12 years) and Jenn Wells Design (9 years) officially merged into BrandSwan. In May of 2022, Jenn left her business owner role at BrandSwan to pursue a marketing position in the nonprofit sector. Jane continues to lead the BrandSwan team. They remain best of friends and Jenn is BrandSwan’s #1 evangelist.
Affiliations
