A woman-owned Creative Agency

BrandSwan’s Story

Team BrandSwan at 2021 Quarterly Meeting
A Woman-Owned Creative Agency in Newark, Delaware

BrandSwan is an award-winning creative agency, proudly 100% woman-owned. Over the past 15 years, we have partnered with a wide variety of clients in a wide-array of industries: Fortune 300, nonprofits, small businesses, and startups. We believe in providing uncompromising quality, bespoke brands, and marketing insights to help our clients succeed. Through brand design, storytelling, and savvy marketing strategies, we strengthen the identity of our partners. Our clients are supported throughout every project as if they were part of us — because ultimately their success reflects ours.

We’re based in Newark, Delaware and serve clients both near and far.

Mission, Vision & Values

Our Mission

We help startups, businesses, and nonprofits attract their flock through bold brands, savvy websites, and impactful marketing.

Our Vision

For every professional and organization to have a brand they are proud of and the support they need to do work that matters.


These values come from our internal point of view and focus on our products and services.

  • High quality & affordable branding
  • Honest, transparent communication with clients and community
  • Integrity — deliver what we promise when we promise it
  • Offering services with 100% confidence — we can deliver and deliver it well
  • Give credit where credit is due

Behind the Name

If you ask Jane and Jenn the origin of the brand name, they will give completely different answers. However, they do agree on the inspiration — the story of The Ugly Duckling. We draw inspiration from a tale of a gray-feathered duckling who immediately stands out as different from his siblings. He breaks away from the flock for many months, feeling alone and rejected, until he notices a group of swans swimming in the lake. Upon approaching them, he realizes he is also a swan, having developed stunning white feathers since hatching. The ducks are in awe of his transformation and he finally feels accepted and beautiful by embracing who he has been all along.

BrandSwan is a Delaware branding agency specializing in brand design, web design, and marketing.


BrandSwan team and Lois Hoffman win 1st place for 35 Web and Social Media, Personal Website
1st place — Web and Social Media, Personal Website (Category 35) 2021

Project: Lois Hoffman, The Happy Self-Publisher

How it All Began…

Jenn Wells and Jane Clark, Co-Founders of BrandSwan

Jane Clark and Jenn Wells were designers, business owners, and friends. Despite over a decade of running their own separate businesses, they knew they wanted to collaborate on somethingWhile the idea of working together had been tossed around, the co-founders didn’t have a solid idea of what that would look like until late 2019, when Jenn confided to Jane that she was planning on leaving her then full-time job to focus on running a business. Within 30 seconds, Jane had called her friend to get the details and started a conversation that would continue for several months and result in the founding of BrandSwan LLC in February of 2020. 

In July of 2020, Teakettica (12 years) and Jenn Wells Design (9 years) officially merged into BrandSwan. In May of 2022, Jenn left her business owner role at BrandSwan to pursue a marketing position in the nonprofit sector. Jane continues to lead the BrandSwan team. They remain best of friends and Jenn is BrandSwan’s #1 evangelist. 


BrandSwan BBB Business Review
Delaware Alliance for Nonprofit Advancement logo
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BrandSwan is an accredited DesignRush branding, digital, and web design agency
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Let's Meet!

Swans may be fierce, but we don't bite. Book a video call to talk about your brand strategy, website, or marketing campaign.